Partner power hour

The day kicked off with a ‘partner power hour’, exclusive to our partner network. Ian Tilson, Head of Partnerships APAC, welcomed our partners, followed by a presentation from Steve Shaw, Chief Product & Technology Officer on our partner roadmap.

The partner power hour also featured an AMA panel moderated by Daniel Long, Partnerships Manager ANZ, Dotdigital.

The panel included members of the Dotdigital leadership team:

• Milan Patel, CEO
• Steve Shaw, Chief Product & Technology Officer
• Rohan Lock, Regional Director APAC
• Cheryl Embery, Head of Customer Success APAC
• Ian Tilson, Head of Partnerships APAC

The Dotties APAC awards

We couldn’t think of a better way to say “thank you” to our partners and clients, than with a Dotties awards evening.

There were 12 client awards and 2 partner awards up for grabs in a range of categories. We were blown away when we received more than 130 submissions for this year’s Dotties APAC. It was great to see some incredible entries come through. 

Customer awards

Best data-powered campaign 

Winner: Wittner, for its ‘Find our Outlet customers!’ campaign.

We all know Data is king. Wittner’s campaign was truly data-driven and informed by valuable customer insights. It used data tagging, intuitive segments, and dynamic content that were backed by their impressive use of data.

Most advanced automation campaigns 

Winner: Lyre’s Spirit Co., for its ‘Booze-free month’ campaign and Lowes for its ‘browse abandonment automation’ campaign.

Lyre’s “Booze-free month” campaign was very impressive and was created for those going sober for the “Dry Months” The campaign effectively used the Dotdigital platform for its robust triggered automation and had the perfect balance of SEM, paid social and organic posts.

Lowes’s browse abandonment automation campaign successfully leveraged product recommendations and last browsed blocks to effectively re-engage customers.

Most effective cross-channel campaign 

Winner: Godfreys, for its ’90-Hour Sale’ campaign.

A true definition of cross-channel marketing, the ‘90-Hour Sale’ campaign moved beyond just email and seamlessly used multiple channels to drive customer engagement as well as online and in-store sales for the brand generating outstanding results.

Outstanding email creative 

Winner: dusk, for its collaborative campaign with ‘Streets Ice Cream’

The campaign effectively promoted dusk’s collaboration with Streets Ice Creams. The colorful email not only showcased creativity and strong brand messaging but also was visually appealing and encouraged click-throughs driving customer engagement.

Responsible marketing award

Winner: Adorn Cosmetics, for its ‘Eco refill program’.

Adorn’s eco refill program deeply resonated with one of Dotdigital’s pillars – Sustainability.  To promote their refill program, Adorn used Dotdigital to send post-purchase emails to customers who have purchased a refillable product.

Most engaging campaign by a B2B business 

Winner: Signet, for the customer success story campaign with ‘Metcash’  

We loved Signet’s campaign that showcased how they helped Metcash save costs and reduce single-use plastic. The campaign came alive through an animated GIF, had clear messaging, and showed a high rate of engagement from B2B audience.

Most engaging campaign by a B2C business 

Winner: Zanui, for ‘Deal of the day’ campaign

The “Deal of the day” campaign displayed excellent creativity. We loved how Zanui used multiple channels and tools to push the new deal of the day through Instagram stories, landing pages, and daily newsletters.

Best-performing campaign by an ecommerce business 

Winner: BlackMilk Clothing, for ‘Welcome series’ campaign

We were so impressed by BlackMilk Clothing’s welcome series campaign! It was not only visually striking but also aimed at improving customer experience and operational efficiencies. We loved the way they filled the data gaps with a preference center.

Most inspiring campaign by a not-for-profit business

Winner: Amaze, for ‘Autism@VicParliament invite’ campaign

The campaign was a true testament to a great initiative and commemorated the milestone of partnering with the Victorian Government. The intent and brand messaging were clear, and the campaign achieved brilliant results.

Team awards

Rising star (the marketer of the year)

Winner: Nurulhuda Zahairi, Sasha’s Fine Foods

Huda is a true superstar. Her hard work, adaptability, and tenacity in overcoming professional challenges and navigating an uncertain time during COVID, displayed sheer excellence, initiative, and a drive to learn. We were impressed with how she trained herself on Dotdigital and used the platform efficiently.

Team of the year

Winner: Signet, for smashing the KPIs, accomplishing the unachievable  

A well-deserved win indeed. The passionate dream team has achieved some great outcomes together- be it revamping the workspace, smashing the KPIs, or launching a whole new brand. The team’s excellent accomplishments are proof that TEAMWORK makes DREAMWORK.

Dotdigital customer champion APAC

Winner: Adorn Cosmetics, for ‘Liptember’ campaign 

The Liptember campaign supported a great cause and raised money for women’s mental health. We loved how Adorn Cosmetics used Dotdigital to its full potential- be it audience segmentation, abandoned browse tracking or Facebook ads retargeting.

Partner awards

Services partner of the year APAC

Winner: Overdose

Overdose has been a committed partner to Dotdigital this year. The team always has the success of our joint clients in mind and their constant support has helped us achieve our shared goals.

Technology partner of the year APAC

Winner: Lexer

Working closely with Lexer on several projects including an upgrade to the Lexer and Dotdigital integration has helped both companies drive joint initiatives and grow strong together.

Social photo contest

Last but not the least, the team had a photo contest running throughout the afternoon, where the guests had to click their best picture during the event and post it on social channels, and tag Dotdigital. Three lucky winners that received the Dotdigital branded Martini boxes were:

• Carina Anderson, Head of Strategic Partnerships & Optimisation, Naked Wines
• Joel Sanders, Sales, and Marketing Manager at Aligent Consulting
• Christine Rodrigues, Strategic Partnerships, Commerce & Content, APAC, Adobe

The team had an amazing time networking, listening to our amazing speakers, and having plenty of laughs (as we guaranteed) and we hope to see you all again next year. Last but not the least, thank you to our amazing sponsors Adobe and ShipStation, and event partners NRA and Retail Global.

We can’t wait to welcome you in person, but if you’re not already convinced about why you should register for the event, maybe this will change your mind. Here are key reasons why the 2022 Summer Shindig is not to be missed.

1. Raise a toast

Who doesn’t love a chance to promote their company, product, and services and more importantly the visibility that comes with it? Summer shindig is a perfect platform to celebrate the success and all the incredible things your team and others from the ecommerce industry have done over the past 12 months.

Be there to represent your organization in person and brag about being one of the finalists or winners. Join your team on stage to accept your trophy. You wouldn’t want to miss your chance at all that stardom.

2. Network with your industry peers

The ecommerce industry is growing, and the circle is widening beyond geographies. Network with like-minded professionals to learn a thing or two about them and their businesses. Build new professional alliances, and strengthen the existing ones. Who knows you might find your next list of prospects or get someone interested in new partnership opportunities.

3. Thought leadership

The event also has an amazing content lineup. Listen to Steve Shaw, Dotdigital’s Chief Product & Technology Officer, take you through our roadmap. That’s not all, you also get a chance to ask any questions you want the Dotdigital leadership team to answer during our ask-me-anything (AMA) session.

4. Pause, reflect, and have fun

And last, but not least… come and have a good time over an amazing selection of cocktails, food, and lots of laughter! Soak in the amazing Sydney Harbour views, bond with other attendees, and celebrate what you’re all about.

Reserve your spot at The Dotties APAC

The big night is coming around fast, with less than a month don’t miss your chance, register today for your free ticket here and join us at the beautiful Doltone House – Darling Island, Sydney.