Customers that were already online are online more than ever – a habit that will be hard to kick. Not only that, but they are buying online more than ever, embracing the convenience that ecommerce brings to them as shoppers. Then you have a whole other segment of customers who went online for the first time ever, perhaps out of necessity, but are now full-fledged converts with the subscribes to prove it.

Enter interactive email

What does all of this have to do with interactive email? Let me explain. It’s great news that your online engagement is on the up. But it’s a benefit being enjoyed by your competitors as much as you. In order to get ahead, you’ll need to employ some tactics that will truly amaze. Interactive email is sure to get the wows and ‘buy nows’ that you want.

You may have read our Head of Product Management, Michael Duxbury, talk about AMP for email (which powers our interactive email service) in a recent blog. In it, Michael explains the three services that are on offer to Dotdigital customers. All three allow your recipients to truly interact with your email marketing, taking email engagement to a whole other level.

Showcase

The Showcase templates add another dimension to your emails. They allow your customers to browse products, events, services, or articles in a side-by-side, carousel manner that reminds me of the good old days of looking through shirts on a rail in an actual store.

Discovery

Then you have Discovery. If you’ve seen the benefits of personalization to your marketing tactics, or want to do more personalization but don’t yet have the data, this is for you. The Discovery templates allow customers to select a certain preference, let’s say, menswear over womenswear, summer destinations over winter, or recent articles instead of most viewed. What your recipient clicks on will dictate the content they view and can interact with in the email. This is something we’re used to in browsers of course, but will delight customers in your emails.

Capture

Finally, there is a Capture, a really clever way to get your marketing preferences sussed. Allow users to opt in to what they want to hear about and tell you their preferences without ever needing to leave their email. Remember, the more data a customer provides you, the more you’ll be able to personalize and better cater content for them. The Capture templates will increase the likelihood of this data capture and subsequent success, simply by making it easy for your customers to tell you about themselves.

Get started with interactive email

Speaking about making life easy, we are offering interactive email (powered by AMP for email) as a white glove service for you. After consultation to discuss your needs for your campaign, creative services handle the creation and implementation of the interactive email.

We do it this way because an approval process needs to take place with Google for every interactive AMP email sent, and it’s not something we expect our customers to worry about! Interactive email is also normally a very code-heavy process, and as a software-first platform, we didn’t want to put the burden of tech development on customers such as yourself. Having creative services handle everything is our solution for both of these would-be hurdles.

Learn more about interactive email powered by AMP with a personalized demo to discuss your needs more and see it for yourself!

This is a directory of approved cloud-based technology solutions for government bodies and companies working in the public sector (like local authorities, schools, and many others). Despite this purpose, we often have institutions and companies in the private sector enquire if we are G-Cloud certified, like universities, or businesses that handle particularly sensitive data, such as healthcare companies. But even if you have never heard of G-Cloud before, there are some good reasons why it may be of interest to you too!

This is because being G-Cloud certified means dotdigital has met, and for the most part even exceeded, the security, contractual, accessibility, and service needs of a government agency; so companies of any kind can be sure that we tick the boxes for all of their needs too, with these really high standards.

Key influencing factors of our approval include our world-class uptime, our availability of 24/7 global support, the continuous development of our capabilities, and a super resilient and scalable global cloud infrastructure. Getting G-Cloud certified was the next natural step for us in demonstrating trust and transparency – something we have always valued.

A few months ago we also became ISO 27001 certified. Both this and the G-Cloud certification show that we have been independently verified to an internationally recognized standard. What this means is that no matter your needs, you don’t need to worry about security or support issues with us, now or in the future.

Another key factor in getting certified was usability. If you’re a customer, you’ll already know that Dotdigital provides a highly accessible way for marketers to orchestrate campaigns from start to send. In fact, we were recently named the ‘easiest to use’ mid-market provider in G2’s Summer 2020 report. Plus, all users have access to a dedicated project manager, training, and a wealth of knowledge and guidance which is available in the extensive Help Center. We even offer strategic account management and in-house professional services for more of a helping hand for those who need it most.

Most of all, if you’re thinking of switching to us, we want to make any decisions you need to make easier. And if you’re already a customer, we want to give you confidence that your data is safe and for you to know that as a company, we’re always considering your needs. We know that it’s not just government agencies that have these concerns. Our CEO Milan commented on the G-Cloud certification earlier this week, saying: “For many industries, the level of security, accessibility, and services are not just a consideration, but the first and highest hurdle to overcome in the decision-making process. By exceeding these high standards, we can confidently continue to welcome more clients to our platform than ever before.”

If you want to find out more about Dotdigital, simply get in touch. We’d love to hear about your unique business needs, and how we can help.