Artificial intelligence marketing

Effortlessly elevate the customer experience with WinstonAI™

Dotdigital’s artificial intelligence engine reduces your workload, sparks creativity and uncovers data-driven revenue opportunities.

Generative AI

No more writer’s block with generative AI

Elevate your copy effortlessly with the support of generative AI. Ask WinstonAI™ to rewrite your copy in a different tone, rephrase, simplify, and even add relevant emojis. WinstonAI can also shorten or expand your copy in seconds. Click shorten and have WinstonAI condense lots of information into a short summary, in your tone of voice. Or opt for the expand option when you have an idea, and let WinstonAI generate it into engaging copy.

Built-in editor

Employ generative AI and become your own editor

Save time on those finishing touches with WinstonAI™, built directly into the Dotdigital campaign builder. Whether it’s coming up with a winning subject line or spotting typos and incorrect grammar, WinstonAI can handle the admin so you don’t have to. WinstonAI works by analyzing your content to generate personalized recommendations already proven to resonate with your audience.

Cheatsheet: 5 ways to be proactive in your marketing with AI

Work smarter and level up your creativity with AI-powered marketing

Cross-channel creation

Launch a cross-channel campaign in seconds with AI

Reach your customers on the channels that matter to them, without adding to your workload. WinstonAI™’s one-click email to SMS feature will automatically adjust your message to fit the 160-character count, optimizing it for SMS. Allow yourself the time to create a winning campaign, and let our cutting-edge technology take care of the delivery.

Predictive analytics

Stay one step ahead with predictive analytics

​​Know your customers’ next move before they do. WinstonAI™ analyzes reams of data in the background to uncover proactive conversion opportunities. WinstonAI will tell you who to target and why. Consider customers predicted to churn in the next 30 days, get ahead and send them an offer they can’t refuse.

Smart segments

The perfect audience, every time

Understand your audience and the quirks that make them tick with Dotdigital’s advanced RFM and eRFM modelling. Create expertly tailored customer segments that increase the accuracy of your campaigns. What’s more, Dotdigital’s lookalike segments makes it easier than ever to maximize your wins. Identify a specific customer profile and one click is all it takes for WinstonAI™ to group all similar profiles into one easy-to-use segment.

Talk to us about using AI in your marketing

Irresistible recommendations

Deliver temptation with AI-powered insight

Appeal to every customer with AI-powered product recommendations. Let WinstonAI™ showcase 'lookalike', 'also bought', 'trending', and personalized products to tempt your customers, and increase your AOV. With unlimited filtering possibilities, preview options, and multi-catalog selection you can be confident in your content.

Product data enrichment

Save time with AI-powered product analysis

Generate product data without lifting a finger thanks to WinstonAI™. Our AI technology analyzes your product listing pages including imagesour and URLs to extract product characteristics like type, color, descriptive label, keywords, and more. This information can then be used as tags for you to create highly relevant product recommendations.

Right on time

Increase engagement with send time optimization

Deliver campaigns at the perfect time, unique to each recipient, without creating multiple sends. Send time optimization considers location and previous engagement data to deliver your campaigns at the optimal time, every time.

Responsible artificial intelligence

No more manual data crunching

Dotdigital’s in-house data scientists ensure WinstonAI™ and our predictive data models are always optimized and secure. Our algorithms are built with our customers’ data protection and user privacy at the forefront. For ultimate peace of mind, all predictive recommendations can be easily checked against any contact at recommendation level or in Single customer view.

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Talk to us about using AI in your marketing

The Dotdigital platform empowers you to generate true engagement with your customers. Elevate your customer journey effortlessly with our AI marketing tools. Uncover opportunities, save time, and let data drive meaningful customer experiences that go beyond the expected.

Talk to us and discover how Dotdigital will help you:

  • Unify and enrich your customer data
  • Uncover actionable insights and advanced analytics
  • Create AI-powered cross-channel campaigns