5 key takeaways from our first live event in NYC

On July 21, 2022, the Dotdigital Americas team made its official return to live events.

School’s out, the sun is shining, and we thought what better way to kick start the summer, than with a party?

Once the home of a historic paper factory, we transformed The Collective into a summertime oasis and packed the agenda full of sun, fun, and a little bit of learning. So, without any further ado, let’s dive right in and recap our five top takeaways from the day.

1. Customers always come first

At Dotdigital, we’re strong advocates of customer-first marketing. Empowering marketers to provide first-class experiences via email, SMS, push, and more has been the name of the game since the business first started in 1999, but that’s not all we do. No, we’re firm believers that your success is our success. We’re here for our customers all day, every day. And nothing represents that better than our team of amazing Customer Success Managers.

To put it simply, they are focused on two things, customers, and their success.

As Dotdigital continues to grow and expand in the Americas, we’re building a bigger, stronger team of Customer Success Managers stretching from New York, North Carolina, and Florida to California. That’s because we believe that to be able to provide the superior advice and experience we’re known for, we need to understand the market.

After all, every region has its own behaviors and nuances. But, thanks to our local experts, you’ll always have the answer to any marketing problem that arises.

2. Your feedback is vital to our success

During the course of the day, we heard from Juliette Aiken, our Global Marketing Director, as she discussed the Dotdigital product roadmap.  

It’s safe to say we’ve come a long way from the simple email marketing platform we once were. Over the past couple of years, we’ve expanded our capabilities to include marketing automation, SMS marketing, push, live chat, and single customer view.  

But we would be nowhere if it wasn’t for the feedback we get from our customers. Every month we get about 300 pieces of feedback from you about the functionality you want to see and the current challenge you are facing. As a result, we’ve been at the forefront of product innovation for over 20 years.  

Ultimately, it’s our customers that shape our company. Your feedback helps us identify which direction the company and our product are going.

3. We have a wealth of expert knowledge

It’s not just our Customer Success team that’s always on hand to help you achieve your marketing goals, we have a huge number of experts around the company, ready to help you over any hurdle that arises.  

There’s no better example of this that our Deliverability team. Director of Deliverability and Operations at Dotdigital, Tanya Plaza, joined us at the Summer Shindig on our ‘ask me anything’ Q&A panel.  

For those of you that don’t know, email deliverability is the ability to deliver emails to subscribers’ inboxes. Throughout the session Tanya was able to answer questions about the Apple iOS 15 update, the reliability of open versus click rates as success metrics, and how early is too early to begin sending holiday marketing campaigns. 

But Tanya and her deliverability team aren’t the only experts we have either. From creative services, training, and onboarding, to solutions consultancy and the custom technical solutions (CTS) team, we have in-house teams for every question.  

What’s more, we have an amazing network of global partners that can provide you with the technology, services, or tools you need to really raise your marketing game. Whether you’re looking for a data agency to help improve your data hygiene, in need of a powerful personalization tool, or are planning on upgrading your ecommerce platform – our partners have the solution for you.

4. Our clients are award winning

We make no secret about the fact that we love our customers, and we don’t shy away from telling them that.  

The Dotties is our way of showing customers that they’re doing an amazing job. The last couple of years has meant that we haven’t been able to recognize the hard work of our customers in person. So, we were delighted to be able to meet our customers face-to-face and show them our appreciation.  

This year’s Dotties winners were:  

• Best newcomer – ScentAir 
• Americas Service Partner of the Year 2022 – Corra 
• Best use of Dotdigital – Puma 
• Outstanding email creative – Youngevity 
• Dotdigital champion – Yamaha 

5. Dotdigital knows how to throw a party

If you didn’t know, now you know – Dotdigital throws one hell of a party!  

With a special thanks to our partners Fresh Relevance, Pimberly, Adobe, Bolt, and Lexer who helped make the event so special, we can’t wait to see you again soon!