Awards – Dotdigital https://dotdigital.com Tue, 06 Feb 2024 11:20:05 +0000 en-US hourly 1 https://wordpress.org/?v=6.3.2 https://mkr1en1mksitesap.blob.core.windows.net/staging/2021/11/favicon-61950c71180a3.png Awards – Dotdigital https://dotdigital.com 32 32 Dotdigital named “Best SMB Marketing Automation Platform” https://dotdigital.com/blog/dotdigital-named-best-smb-marketing-automation-platform/ Fri, 18 Aug 2023 13:18:59 +0000 https://dotdigital.com/?p=59834 We’re delighted to announce that Dotdigital has been named “Best SMB Marketing Automation Platform” in the 2023 MarTech Breakthrough Awards program. The prestigious international annual awards program recognizes standout marketing, advertising, and sales technology from around the world.

The mission of the MarTech Breakthrough Awards is to honor excellence and recognize the innovation, hard work, and success in a range of marketing, sales, and advertising technology-related categories, including marketing automation, customer experience, performance marketing AdTech, SalesTech, marketing analytics, content and social marketing, mobile marketing and many more. This year’s program attracted more than 3,500 nominations from over 19 different countries throughout the world.

Dotdigital beat some serious competition to emerge victorious in the small and medium business category.

“Dotdigital’s customer experience and data platform harnesses the power of customer data, powering engagement, conversion, and loyalty for SMBs as they grow and scale. The platform’s intelligent features empower users to connect and deliver memorable messages across email, SMS, chat, push, social and more,” said James Johnson, Managing Director at MarTech Breakthrough. “When customers feel as though they are getting more than just a product or service, they connect to a brand. With Dotdigital, SMBs are able to offer customers a choice that will ultimately lead them to develop a stronger emotional bond with their brand.”

Our CEO, Milan Patel, was delighted to accept the award for Dotdigital.

“Everything we do is to give the customer a better experience. This is done by taking our clients’ contacts through the customer journey to become brand advocates. With a variety of personalized channels, we help deliver the right message to the right person at the right time,” he said. “We’re pleased to be MarTech Breakthroughs’ ‘Best SMB Marketing Automation Platform.’ Ongoing interactions between a brand and a customer are a sign the customer is engaged. We’ll continue to help SMBs deliver content and experiences that add value and create these meaningful engagements.”

The award recognizes Dotdigital’s innovative customer experience and data platform (CXDP) which connects first-party data across marketing systems, surfacing insights and automating predictive cross-channel messages. The centralized data hub showcases actionable insights that offer a clear overview of customer behavior, intent, preferred channels, and more.

Our easy-to-use CXDP’s behavioral modeling delivers personalized customer experiences driven by data. These real-time insights include zero-party data, purchase intent, and more with Single customer view (SCV).

What’s more, our intelligent program builder also lets businesses automate the customer journey across email, SMS, social media, and messenger, while cohort analytics helps optimize segmentation strategies and uncover valuable, intent-driven segments that are ready to convert. AI is also used to hyper-personalize marketing via predictive analytics and product recommendations in real time.

We want to thank the judges and team at MarTech Breakthrough for this award and look forward to continuing to exceed customer expectations as they deliver personalized, data-driven experiences. 

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What made them winners: the Dotties APAC awards https://dotdigital.com/blog/what-made-them-winners-the-dotties-apac-awards/ Wed, 07 Dec 2022 11:30:00 +0000 https://dotdigital.com/?p=48064 With a power-packed agenda, the event was all about bringing the community together and saying “thank you” to all our clients and partners who’ve supported us throughout the years.

Partner power hour

The day kicked off with a ‘partner power hour’, exclusive to our partner network. Ian Tilson, Head of Partnerships APAC, welcomed our partners, followed by a presentation from Steve Shaw, Chief Product & Technology Officer on our partner roadmap.

The partner power hour also featured an AMA panel moderated by Daniel Long, Partnerships Manager ANZ, Dotdigital.

The panel included members of the Dotdigital leadership team:

  • Milan Patel, CEO
  • Steve Shaw, Chief Product & Technology Officer
  • Rohan Lock, Regional Director APAC
  • Cheryl Embery, Head of Customer Success APAC
  • Ian Tilson, Head of Partnerships APAC

The Dotties APAC awards

We couldn’t think of a better way to say “thank you” to our partners and clients, than with a Dotties awards evening.

There were 12 client awards and 2 partner awards up for grabs in a range of categories. We were blown away when we received more than 130 submissions for this year’s Dotties APAC. It was great to see some incredible entries come through. 

Photos of the Summer Shindig in AUS

Customer awards

Best data-powered campaign 

Winner: Wittner, for itsFind our Outlet customers!’ campaign.

We all know Data is king. Wittner’s campaign was truly data-driven and informed by valuable customer insights. It used data tagging, intuitive segments, and dynamic content that were backed by their impressive use of data.

Most advanced automation campaigns 

Winner: Lyre’s Spirit Co., for its ‘Booze-free month’ campaign and Lowes for its ‘browse abandonment automation’ campaign.

Lyre’s “Booze-free month” campaign was very impressive and was created for those going sober for the “Dry Months” The campaign effectively used the Dotdigital platform for its robust triggered automation and had the perfect balance of SEM, paid social and organic posts.

Lowes’s browse abandonment automation campaign successfully leveraged product recommendations and last browsed blocks to effectively re-engage customers.

Most effective cross-channel campaign 

Winner: Godfreys, for its 90-Hour Sale’ campaign.

A true definition of cross-channel marketing, the ‘90-Hour Sale’ campaign moved beyond just email and seamlessly used multiple channels to drive customer engagement as well as online and in-store sales for the brand generating outstanding results.

Outstanding email creative 

Winner: dusk, for its collaborative campaign with ‘Streets Ice Cream’

The campaign effectively promoted dusk’s collaboration with Streets Ice Creams. The colorful email not only showcased creativity and strong brand messaging but also was visually appealing and encouraged click-throughs driving customer engagement.

Responsible marketing award

Winner: Adorn Cosmetics, for its ‘Eco refill program’.

Adorn’s eco refill program deeply resonated with one of Dotdigital’s pillars – Sustainability.  To promote their refill program, Adorn used Dotdigital to send post-purchase emails to customers who have purchased a refillable product.

Most engaging campaign by a B2B business 

Winner: Signet, for the customer success story campaign with ‘Metcash’  

We loved Signet’s campaign that showcased how they helped Metcash save costs and reduce single-use plastic. The campaign came alive through an animated GIF, had clear messaging, and showed a high rate of engagement from B2B audience.

Most engaging campaign by a B2C business 

Winner: Zanui, for ‘Deal of the day’ campaign

The “Deal of the day” campaign displayed excellent creativity. We loved how Zanui used multiple channels and tools to push the new deal of the day through Instagram stories, landing pages, and daily newsletters.

Best-performing campaign by an ecommerce business 

Winner: BlackMilk Clothing, for ‘Welcome series’ campaign

We were so impressed by BlackMilk Clothing’s welcome series campaign! It was not only visually striking but also aimed at improving customer experience and operational efficiencies. We loved the way they filled the data gaps with a preference center.

Most inspiring campaign by a not-for-profit business

Winner: Amaze, for ‘Autism@VicParliament invite’ campaign

The campaign was a true testament to a great initiative and commemorated the milestone of partnering with the Victorian Government. The intent and brand messaging were clear, and the campaign achieved brilliant results.

Team awards

Rising star (the marketer of the year)

Winner: Nurulhuda Zahairi, Sasha’s Fine Foods

Huda is a true superstar. Her hard work, adaptability, and tenacity in overcoming professional challenges and navigating an uncertain time during COVID, displayed sheer excellence, initiative, and a drive to learn. We were impressed with how she trained herself on Dotdigital and used the platform efficiently.

Team of the year

Winner: Signet, for smashing the KPIs, accomplishing the unachievable  

A well-deserved win indeed. The passionate dream team has achieved some great outcomes together- be it revamping the workspace, smashing the KPIs, or launching a whole new brand. The team’s excellent accomplishments are proof that TEAMWORK makes DREAMWORK.

Dotdigital customer champion APAC

Winner: Adorn Cosmetics, for ‘Liptember’ campaign 

The Liptember campaign supported a great cause and raised money for women’s mental health. We loved how Adorn Cosmetics used Dotdigital to its full potential- be it audience segmentation, abandoned browse tracking or Facebook ads retargeting.

Partner awards

Services partner of the year APAC

Winner: Overdose

Overdose has been a committed partner to Dotdigital this year. The team always has the success of our joint clients in mind and their constant support has helped us achieve our shared goals.

Technology partner of the year APAC

Winner: Lexer

Working closely with Lexer on several projects including an upgrade to the Lexer and Dotdigital integration has helped both companies drive joint initiatives and grow strong together.

Social photo contest

Last but not the least, the team had a photo contest running throughout the afternoon, where the guests had to click their best picture during the event and post it on social channels, and tag Dotdigital. Three lucky winners that received the Dotdigital branded Martini boxes were:

  • Carina Anderson, Head of Strategic Partnerships & Optimisation, Naked Wines
  • Joel Sanders, Sales, and Marketing Manager at Aligent Consulting
  • Christine Rodrigues, Strategic Partnerships, Commerce & Content, APAC, Adobe

The team had an amazing time networking, listening to our amazing speakers, and having plenty of laughs (as we guaranteed) and we hope to see you all again next year. Last but not the least, thank you to our amazing sponsors Adobe and ShipStation, and event partners NRA and Retail Global.

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Have you registered for the 2022 APAC Summer Shindig yet? https://dotdigital.com/blog/have-you-registered-for-the-2022-apac-summer-shindig-yet/ Fri, 04 Nov 2022 11:41:15 +0000 https://dotdigital.com/?p=46882 After the massive success of the virtual APAC Summer Shindig last year, it is back this summer as an IRL event in Sydney. Unlike last year, in addition to our annual APAC Dotties awards, we will host an exclusive partner power hour.

We can’t wait to welcome you in person, but if you’re not already convinced about why you should register for the event, maybe this will change your mind. Here are key reasons why the 2022 Summer Shindig is not to be missed.

1. Raise a toast

Who doesn’t love a chance to promote their company, product, and services and more importantly the visibility that comes with it? Summer shindig is a perfect platform to celebrate the success and all the incredible things your team and others from the ecommerce industry have done over the past 12 months.

Be there to represent your organization in person and brag about being one of the finalists or winners. Join your team on stage to accept your trophy. You wouldn’t want to miss your chance at all that stardom.

Happy team meme

2. Network with your industry peers

The ecommerce industry is growing, and the circle is widening beyond geographies. Network with like-minded professionals to learn a thing or two about them and their businesses. Build new professional alliances, and strengthen the existing ones. Who knows you might find your next list of prospects or get someone interested in new partnership opportunities.

Happy hour meme

3. Thought leadership

The event also has an amazing content lineup. Listen to Steve Shaw, Dotdigital’s Chief Product & Technology Officer, take you through our roadmap. That’s not all, you also get a chance to ask any questions you want the Dotdigital leadership team to answer during our ask-me-anything (AMA) session.

 

Leadership meeting meme

4. Pause, reflect, and have fun

And last, but not least… come and have a good time over an amazing selection of cocktails, food, and lots of laughter! Soak in the amazing Sydney Harbour views, bond with other attendees, and celebrate what you’re all about.

Reserve your spot at The Dotties APAC

The big night is coming around fast, with less than a month don’t miss your chance, register today for your free ticket here and join us at the beautiful Doltone House – Darling Island, Sydney.

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5 reasons why you should attend The Dotties https://dotdigital.com/blog/5-reasons-why-you-should-attend-the-dotties/ Tue, 11 Oct 2022 07:00:00 +0000 https://dotdigital.com/?p=46162 After three long years, The Dotties are back and swinging with an evening of fun, drinks, and a celebrity guest! Nominations are now open to be in the running to win an award for your brilliant marketing achievements, judged by industry leaders and celebrated with your colleagues and industry peers.

This is your chance to show off your marketing superpowers to the world!

The categories span every aspect of digital marketing; From ‘Best data powered campaign’ to ‘Outstanding email creative’ to the ‘Responsible marketing award’. With 17 awards up for nomination, you’re bound to qualify for one of them!

We’re looking for brands that can demonstrate how they’ve used Dotdigital to boost growth and ROI. We’ll be looking not only for creativity and effectiveness – the essence of marketing excellence – but also for marketing stories that can inspire us all and make us proud to represent the industry.

We can’t wait to welcome you in person, but if you’re not already hooked here are five reasons not to miss the 2022 Dotties Awards:

1. Have your work recognized by industry peers

Being nominated or winning one of the 17 Dotties award categories doesn’t just get you huge bragging rights, it recognizes the incredible achievements that set you apart from the crowd.

Winning a Dotties award clearly demonstrates your brand’s creativity and effectiveness in the eyes of customers, partners, and prospects alike. Ultimately driving more business while celebrating your great work.

2. Celebrate your team’s achievements

This is the perfect chance to demonstrate your appreciation for your marketing team and their hard work. Winning an award provides a real sense of achievement and togetherness, not to mention the drinks, food, and music provided means you can celebrate in true Dotdigital style.

3. Build your network

With so many of our fantastic customers attending, this is the perfect opportunity to mix and mingle, form new relationships and strengthen existing ones. You might make a new connection with the perfect prospect over a cocktail. You may find yourself sitting by your next customer.

4. Make new industry connections

You’ll also be sharing the space with our amazing network of global partners who hold vast experience in a range of sectors. You can rest assured that they will have industry-leading solutions to the challenges you’re team is currently tackling.

Whether you’re looking for a data agency to help improve data hygiene, in need of a powerful personalization tool, or are planning on upgrading your ecommerce platform, you’re in the right room.

5. Have some fun

We take the responsibility of providing a good time very seriously.

Our host will kick the evening off and present each award. Your only job then is to fill your belly with some delicious festival-style dishes, sip on some fizz, and dance the night away to our live band and DJ. So, relax and have some fun, you deserve it.

 

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Retail Fest Australia wrap-up https://dotdigital.com/blog/retail-fest-australia-wrap-up/ Wed, 20 Apr 2022 23:01:21 +0000 https://dotdigital.com/?p=34279

Retail Fest Australia wrap up

People celebrating with trophy

Retail Fest 2022, which took place last week in Broadbeach in sunny Queensland, was no less than any Hollywood star-studded event, if not more. It was a perfect occasion for attendees to doll up, let their hair down and network with the best of the Australian retail industry.

It was an incredible week and team APAC attended the event in all its pomp and glory with Winston (the Dotdigital data watchdog) stealing the spotlight on the show floor. (It’s hard not to love Winston). Never have I seen such excitement for a picture with an oversized, British bulldog! Winston also shared a picture (and a Last Man Standing beer) with the one and only Steven Bradbury OAM, four-time Olympian, and Olympic gold medal champion.

 

Dotdigital team members with mascot Wilson


Dotdigital, in for the win!

The event kicked off with Dotdigital winning the VIP Challenge Award at the 2022 Australian Vendors in Partnership (VIP) awards. The VIP awards acknowledge service to the retail industry, recognizing and celebrating companies willing to transform from within to create deep and perceptive partnerships, and great solutions. This year’s theme for the The VIP Challenge Award was vendors showcasing innovative adaptability and agility to address clients’ needs from the pandemic’s disruption to the industry.

 

Team with award


Hitting the Mark 2022

Day three at the event saw Rohan Lock, General Manager, APAC, Dotdigital launch ‘Hitting the Mark 2022,’ Dotdigital’s global ecommerce benchmark report. Safe to say that he smashed it. Speaking about automation hacks for 2022, he emphasized how retailers need to synergize different channels to engage their audience at scale to achieve their cross-channel marketing goals. Read the full Hitting the Mark 2022 report here.


Secret networking drinks

The day only got better at our top-secret networking event, ‘For your eyes only’ which was a huge success. A big thank you to our co-sponsors and partners – BigCommerce, Gorgias, Yotpo, ShipStation, Auctane, and Klarna for making it possible. With a packed floor, it was a great opportunity for our secret agents to network over bubbles and cold beers.


An extreme black-tie gala dinner

The event concluded with a Gala Dinner at Movie World, with a chance for the retail industry to give back to the community through the Charity Gala Auction, and where Phil Leahy was honored by industry stalwarts, including our very own Tink Taylor. And not to mention the adrenaline rush that got everyone’s heart thumping, riding the roller coasters in ball gowns and black ties. It was the perfect way to end the four-day event.


A big thank you

Thanks to everyone who stopped by the Dotdigital booth – it was so good to meet everyone, live and in-person again! Thanks to the amazing team at Retail Global for another great event. You rock it every year and do it without drama!

It was fantastic to watch our incredible team on the ground, work every opportunity to its fullest – be it at the booth, at networking drinks, or while screaming through a 62-meter roller coaster drop. Well done Rohan Lock, Ian Tilson, Sam Richards, Kayla Wilks, and Aarushi Sawhney who was our rock star back in the office! I am looking forward to next year already.



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dotties APAC awards 2021: winners revealed https://dotdigital.com/blog/dotties-apac-awards-2021-winners-revealed/ Tue, 14 Dec 2021 17:53:25 +0000 https://dotdigital.com/?p=27618

dotties APAC awards 2021: winners revealed

APAC dotties awards

On December 9, Dotdigital hosted the long-awaited Summer Shindig. The virtual event helped us reconnect and thank our customers and partners who’ve supported us throughout the years, and gave us the opportunity to announce the winners of the inaugural dotties APAC awards.

Partner Power Hour packs a punch

The glittering event kicked off with the Partner Power Hour, exclusive to our partner network, featuring fantastic presentations from Dotdigital Founder & President, Tink Taylor, Head of Partnerships in APAC, Ian Tilson, and Alex Bullock, Global VP of Partnerships. Alex took the opportunity to announce the winner of this year’s APAC Partner of the Year award.  Overdose won the coveted award. Congratulations, very well deserved!

The Power Hour also featured last year’s APAC Partner of the Year award recipient – Jumpstart Commerce. They were joined by Singapore-based client, Sasha’s Fine Foods, for an insightful fireside chat, moderated by Emily Stannard, Senior Customer Success Manager.

Fireside chat

A jam-packed Summer Shindig agenda

The Summer Shindig was officially kicked off by celebrated Australian stand-up comedian, television, and radio presenter, Dave Hughes who had us in splits throughout the awards ceremony with his comedic genius. Dave co-hosted the ceremony with myself, Graham Bell, Regional Sales Manager – ANZ, Ian Tilson, Head of Partnerships, APAC, and Rohan Lock, Regional Director, APAC.

The dot-trivia hosted by yours truly, had the audience test their knowledge and compete to win some exciting prizes! Congratulations to Pierre Picavet from WOOP for winning dot-trivia! Prue Krook from Signet was a worthy runner up!

The jam-packed afternoon featured fantastic presentations from Dotdigital thought-leaders across the globe – Milan Patel, CEO, Steve Shaw, Chief Technology Officer, Rohan Lock, Regional Director APAC, Murdo Wallace, Director of Operations APAC, Beatrice Ellefsen, Head of Customer Success APAC, and Matthew McClelland, Head of Growth SE Asia.

APAC dotties team

The awards

There were 12 client awards up for grabs. Our panel of distinguished judges cast their votes for customers exhibiting a whole host of marketing tactics, in a range of categories: from best use of data, to responsible marketing and not-for-profit campaigns, as well as B2C and B2B accolades. Judges had a hard time deciding on winners, because of the quality of all the entries.

We were looking for:

  • Clearly defined marketing problem and goals
  • Elements of creativity and imagination in the campaigns
  • Innovative solution, with demonstrable results

After much deliberation, I’m happy to reveal the winners of the inaugural dotties APAC awards! Congratulations to all the finalists and winners for your amazing work.

Feature awards

Inspiring Responsible Marketing

Winner: Lyre’s Spirit Co., for running their Dry for July campaign.

We were impressed with Lyre’s Dry for July campaign which showcased the company’s stance on important social causes, and how seamlessly it can be included in one’s marketing strategy.

Lyre's Booze free month

Best use of data

Winner: Atomic Group, for its data-driven triggered email campaigns.

Atomic Group’s data-driven automated campaigns such as welcome series, win-back, birthdays, and abandon cart, are only some of the amazing examples of campaigns backed by strong utilization of data.

Homyped email

Most advanced automation

Winner: Woop, for its ‘What makes Woop better’ campaign.

The ‘What makes Woop better’ campaign, informed by user behavior and constantly optimized via A/B testing, is a perfect example of advanced automation. The campaign builder made us dizzy, showcasing great complexity in the automation! See screengrab!

We loved that they pulled in data to retarget on Facebook and Google. Their email design was sleek and branded consistently, and we particularly liked the “Have you seen what others are saying on Facebook?” section.

Woop automation

Campaign awards

Favorite omnichannel campaign

Winners: Kissed Earth AND Kenwood Appliances, for driving customer engagement across channels.

We were so overwhelmed with the quality of submissions for this category, that we couldn’t decide on one winner, so we have two. The complexity of campaigns submitted by both the brands just wowed at every level. They moved beyond email and used a variety of channels in a single campaign to drive engagement. The results were impressive.

kissed earth email

Outstanding email creative

Winner: Lyre’s Spirit Co., for its virtual sampling email creative campaigns.

The virtual sampling email campaign was successful due to the consistency of brand messaging and creativity. Lyre’s created bespoke mixed media content to support each step of the journey from social ads, landing pages, emails, and video. Each element was crafted and considered for the customer, at each step of the journey.

Lyre’s strived to drive maximum engagement with their customers through uncluttered content, clarity in their messaging, and by defining expectations and outcomes. User experience was a consideration, the experience was mobile optimized and thumb-friendly, with clear CTAs, to drive action and follow through.

Lyre's virtual sampling email

Leading B2B campaign

Winner: Signet, for its ‘Mystery Discounts’ campaign.

We just loved Signet’s concept of promoting a ‘Mystery Discount,’ asking their audience to ‘reveal’ their special offer. They brought this concept to life through a pokie machine. The audience clicked through to a landing page where they ‘spun’ the pokie machine to reveal the winning offer. The campaign was clear in its objective and showcased a unique way of engaging with B2B audiences, utilizing B2C tactics.

Signet mystery discount

Leading B2C campaign

Winner: Stone & Wood, for its amazing beer club campaign.

Stone & Wood’s beer club campaign showcased excellent creativity. The content was engaging and informative. The brand was able to clearly communicate the benefits of becoming their beer club member which made them a winner!

Stone & Wood reiterated that dotdigital allowed them to be ready for the increase in online shopping, when COVID lockdowns first hit, by helping the team target audiences through personalized content, enticing offers, and exploring some great ways to connect with customers.

Stone and Wood B2C campaign

Most impressive ecommerce campaign

Winner: Woop, for its Christmas box campaign.

The Christmas box campaign by Woop was brilliantly executed and showcased how one can stay ahead of the competition during the busiest time of the year.

Woop Christmas Box Campaign

Inspiring not-for-profit campaign

Winner: Wittner, for its “In her shoes” campaign.

The “In her shoes” campaign, gave Wittner the rare opportunity to briefly step into the lives of inspirational women, to discover the strength, courage, and ingenuity that has got them to where they are today. The intent was clear, and the campaign delivery was fantastic. They were able to inspire, motivate, and lift their customers, instead of merely featuring products in their weekly BAU marketing emails.

Wittner campaign

Team awards

Rising Star

Winner: Emma Roach, Accolade Wines, for her brilliant work that showcased the use of Dotdigital to its maximum potential.

With no previous experience using Dotdigital, and with some excellent guidance and support from the customer success team, Emma developed her skill set quickly. She adapted to the platform and learned quickly to develop an end-to-end customer journey for Cellar One, which included 14 programs and 3 content blocks in just 4 months! Well done!

Team of the year

Winner: Vet Shop Australia, for its amazing teamwork and collaborative
efforts that contributed to the overall brand success.

This was a great testament to teamwork, and to just rolling up your sleeves to get it done, with the rest of the business following suit!

Best use of Dotdigital in APAC

Winner: Lyre’s Spirit Co., for its amazing ‘Booze-free Month’ campaign and overall excellence in the utilization of the Dotdigital platform, to its fullest potential!

Lyre’s campaigns have impressed us greatly and we were amazed to see how the team is making the best use of Dotdigital. The brand truly showcased the power of the platform. The booze-free month campaign in particular had the perfect balance of SEM, programmatic, paid social (using current customer base data via Dotdigital) organic posts, and influencer partnerships. Well done Lyre’s for winning the top prize!

Lyre's booze free campaign

That’s a wrap

We’ve all had an amazing time and plenty of laughs (as we guaranteed) and we hope to see you all again next year – in person, we hope!

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dotties APAC awards 2021: Who made it to the shortlist? https://dotdigital.com/blog/apac-dotties-2021-shortlist/ Tue, 30 Nov 2021 17:40:30 +0000 https://dotdigital.com/?p=27268

dotties APAC 2021

Who made it to the shortlist?

It’s that time of the year again – no, we are not referring to Christmas but to the most-awaited awards ceremony of the year – the dotties APAC awards.

Just like the holiday season, our awards are going to be full of celebration and joy! Taking place on December 9, the winners of our dotties APAC awards will be revealed during our Summer Shindig. So, if you haven’t registered for the event, reserve your space, today!

2021 came with its own set of challenges but that didn’t stop our marketers from creating excellent marketing campaigns to drive maximum customer engagement.

With more than 150 submissions, our judges faced the nearly impossible task of picking out the best and brightest campaigns for our shortlist.  Finally, a decision has been made!

 


Best use of data

There’s no denying that many marketers miss the mark when it comes to data. Mastering the data lifecycle is no mean feat. These brands collected, analyzed, and interpreted data to create an enhanced customer experience.

  • Ally Fashion
  • Atomic Group
  • Jeanswest


Best use of Dotdigital in APAC

These brands have created highly relevant campaigns that rouse customer attention, delight, and intent connecting with customers through contextual triggers and relevant products.

  • bellabox
  • Lyre’s Spirit Co
  • RJ Living


Favorite omnichannel campaign

It’s essential to deliver the right message through the right channel at the right time and to the right customer for an optimal customer experience. These brands have boosted customer engagement through exceptional campaigns to meet audiences in their moments.

  • Kenwood Appliances
  • Kissed Earth
  • Sennheiser Electronic Asia
  • St. Frock


Inspiring not-for-profit campaign

These marketers are pushing boundaries with their not-for-profit marketing efforts, demonstrating their commitment to delivering excellence for a charitable cause or social movement.

  • Adorn Cosmetics
  • Frontliners
  • Wittner


Leading B2B campaign

These brands crafted winning and creative B2B campaigns to engage with their target audiences resulting in revenue growth.

  • Lawrence & Hanson
  • Life Interiors
  • Signet


Leading B2C campaign

Customer engagement is arguably the most critical and challenging part of marketing. However, these B2C campaigns have successfully inspired customers to engage with their brand.

  • Caruso’s Natural Health
  • Stone & Wood
  • VetShopMax


Most advanced automation

Using automation tools, these businesses have amplified their customer engagement with behavioral tracking, triggered messaging, re-targeting, and cross-selling/up-selling.

  • Augustine
  • Mr. Beer
  • Woop


Inspiring responsible marketing campaign

We want to recognize brands for their unique, responsible marketing initiatives encompassing one or all of these themes – sustainable marketing, ethical marketing, and data stewardship.

  • Lyre’s Spirit Co
  • Signet
  • Woop


Most impressive ecommerce campaign

Customer inboxes have become a noisy place with the recent surge in online shopping. These brands stayed ahead of the competition with exciting and remarkable campaigns, taking ecommerce by storm.

  • costumes.com.au
  • Kenwood Appliances
  • Signet
  • Woop


Outstanding email creative

Creative email designs help businesses capture customers’ attention and get them to navigate and engage with the content. These designs made the email campaigns look drop-dead gorgeous.

  • Aquila
  • Lyre’s Spirit Co
  • RJ Living
  • Signet


Rising star

These individuals have demonstrated personal development and have furthered their team’s marketing zeal to meet targets, execute strategy, and engage audiences.

  • Angie McAlindon, Lyre’s Spirit Co
  • Chloe Snehotta, Adorn Cosmetics
  • Emma Roach, Accolade Wines
  • Ionut Danifeld, TRAPO Asia
  • James Gibson, Jeanswest


Team of the year

In this category, we cheer for the teams of trailblazers who have demonstrated practical and innovative ways of reaching targets and engaging customers.

  • Comexposium
  • DAQ: Tshirt.st
  • Signet
  • VetShopMax


APAC Partner of the Year

This award recognizes our top APAC partners who we’ve worked closely with this past year to ensure joint customer success.

  • Convert Digital
  • Isshoni
  • Jumpstart Commerce
  • Overdose Digital
  • Webqem



Join us

Register for the awards ceremony


Grab your ticket


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Glittering examples of marketing excellence: dotties winners revealed https://dotdigital.com/blog/glittering-examples-of-marketing-excellence-dotties-winners-revealed/ Thu, 05 Nov 2020 00:00:00 +0000 https://dot.tiltedchair.co/glittering-examples-of-marketing-excellence-dotties-winners-revealed/
They both commanded the stage with hilarious flair – our virtual attendees in fits of laughter – before handing over the reins to DJ Kaos. Attendees networked and socialized in our afterparty rooms; where digital illusionist Keelan Leyser’s show left us spellbound, while award-winning mixologist Jack Sotti showed us how to mix the now-famous ‘dotties’ cocktail like a pro.

The awards

Connecting with customers all over the world – spanning Australasia, Europe, and America – 18 awards were up for grabs. Our panel of distinguished judges cast their votes for customers and partners exhibiting a whole host of marketing tactics in a range of categories: from best use of data to omnichannel, B2C and B2B accolades as well as regional recognition. This year we included best crisis-communication campaign to reflect the added pressure on both marketers and customers, which was the most submitted category for which we received many outstanding submissions. What were we looking for?
  • Clearly defined marketing problem
  • Creativity and imagination
  • Innovative solution with demonstrable results
Thank you to all our customers and partners – for your amazing work in such an unpredictable year. And without further ado, let’s take a look at our winners:

The winners

Best crisis-communication campaign

Being there for customers when times are tough WINNER: Jo Jo Maman Bébé | for promoting a digital potty training event via email
“Cute execution of email and clearly resonates with the brand.” “Clear campaign objectives – execution considerations in terms of online event comfort and clear audience segmentation for relevance.” “Great success metrics.” JUDGES’ COMMENTS

Best use of data

For mastery in data-driven marketing WINNER: Power Components | for its reactivation campaign using RFM
“Clear objective and approach. Use of RFM as well as product data to add maximum value to the content…” “Shows a customer-first approach to the data planning which no doubt supported the reactivation rates you saw.” JUDGES’ COMMENTS

Most advanced automation

Inspiring others to work smarter with automation WINNER: Action for Children | for its virtual sleepout fundraising event ‘boycott your bed’
“A very well thought through campaign and event. You had a stream for each type of customer which is great. And the use of SMS to maintain engagement was a great addition to the overall campaign. Well done on such a good job!” JUDGES’ COMMENTS

Favorite omnichannel campaign

WINNER: British Heart Foundation | for its national pollution awareness campaign ‘you’re full of it’
“Nice, clear, well thought out creative, not to mention a good use of personalization across multiple channels to deliver the message.” JUDGES’ COMMENTS

Outstanding email creative

Recognizing original and visual creative talent WINNER: Southampton Football Club | for its new kit launch with arcade-style gamification
“Great idea, great copy, and clearly know their target market well.” JUDGES’ COMMENTS

Leading B2B campaign

Crafting messages that drive the right action WINNER: Iress | for its multichannel campaign leading prospects down the sales funnel
“A great strategically focused multichannel campaign, where email has been instrumental in driving results.” JUDGES’ COMMENTS

Leading B2C Campaign

Marketing that knocks your customers’ socks off WINNER: Royal Botanic Gardens, Kew | for its welcome email and personal content journey
“Email is very clean in look and feel, very easy to absorb the key info and makes great use of the wealth of images available.” “Fantastic creative that works well across all devices – with the added bonus of generating unexpected revenue. Good insight of performance across a range of measures.” JUDGES’ COMMENTS

Most impressive ecommerce campaign

Dressed to impress, cutting through the clutter WINNER: Tile Giant | for its customer engagement workflows driving web traffic and conversions
“Wonderful to see the leap of faith into automation has paid off! Especially for an industry that hasn’t understood its value in far too long! Nice work!” “Great to see the power of automation when messaging and promotions are tested. Great work.” JUDGES’ COMMENTS

Inspiring not-for-profit campaign

Meaningful marketing helping others in need WINNER: Action for Children | for its virtual sleepout fundraising event ‘boycott your bed’
“Achieved strong results – particularly given the world was changing quickly and it was hard to get attention. Good work.” JUDGES’ COMMENTS

Best partner in APAC

Shared success in common goals WINNER: Jumpstart Commerce
High number of opportunities that have converted in the Asia-Pacific region and commitment to showcasing customers the value of dotdigital.” JUDGES’ COMMENTS

Best use of dotdigital in APAC

Customer engagement at its best WINNER: Visit Victoria | for its multichannel ‘Click for Vic’ campaign promoting home-delivered local produce from Victoria
“Slick use of marketing automation to drive impressive sales leads for local businesses. Nice use of personalization across integrated channels – awesome stuff!” “A comprehensive entry. They made use of pretty much all the platform has to offer – including retargeting via Facebook and Google when email isn’t as effective.” JUDGES’ COMMENTS

Best partner in Americas

A strong partnership yielding real results WINNER: Kadro
“A broad collaboration of high-value opportunities where both dotdigital and Kadro have driven wins in the Americas region. Both partners work hand in hand to deliver the best customer service resulting in a satisfied and loyal mutual customer base.” SUPPORTING COMMENTS

Best use of dotdigital in Americas

Curating memorable customer experiences WINNER: NEST New York | for its automated and personalized post-purchase program
“Curating an aftersales program based on overall fragrance experience is as customer-centric as it gets.” “Great use of order data to deliver useful information in the way of personal care, which demonstrates both value for the customer and brand expertise. Including relevant product recommendations post-purchase also drove positive engagement rates. Well done.” JUDGES’ COMMENTS

Best partner in EMEA

Working smarter and better together WINNER: ISM eCompany
“Great number of net new clients in a short period of time. Ultimately, ISM eCompany was able to tailor an email proposition that its customers couldn’t refused. Great expertise of Dutch ecommerce and Magento is an added bonus. Awesome work.” SUPPORTING COMMENTS

Best partner in UK & Ireland

Taking effective partnership to a new level WINNER: Tryzens
“Referred mutual client wins and a seamless collaboration make dotdigital and Tryzens a winning team. Both partners work together to provide value solutions for brands all over the world, helping them grow their business further.” SUPPORTING COMMENTS

Best use of dotdigital in EMEA

An exemplar of customer lifecycle marketing WINNER: Mamas & Papas | for its first major product launch campaign in five years
“Inspiring content and imagery which reinforce the tagline message of the campaign. Excellent execution along with social targeted messages for those who engaged with email or on site, but hadn’t yet converted. Smart communication across multiple touch-points – great work!” SUPPORTING COMMENTS

Rising star

Empowering your brand with dotdigital WINNER: Emily Bennett | for her smart re-engagement efforts and boosting revenue at Ordnance Survey
“All round great marketer, love how she’s proved focusing on content drives revenue.” “Very impressive.” “Demonstration of an incredibly resilient and creative email marketer – an inspiration.” JUDGES’ COMMENTS

Marketing team of the year

The ultimate trailblazing team WINNER: Lawrence & Hanson | for its multichannel and data-driven personalization
“Incredible revenue figures from focusing on customer loyalty specifically.” “Smart use of automation programs across multiple channels driving significant customer value – which is reflected in the highly positive performance metrics. Overall, the best use of the platform in terms of value output and returns.” JUDGES’ COMMENTS

A big thank you again to all our winners, short-listers, and attendees. We hope you had an awesome time – see you next year! Psst! Keep a close eye on our customers area, which will soon showcase case studies from the 2020 dotties winners.]]>
dotties connected: shortlist announced https://dotdigital.com/blog/dotties-connected-shortlist-announced/ Mon, 21 Sep 2020 23:00:00 +0000 https://dot.tiltedchair.co/dotties-connected-shortlist-announced/

As marketers we often pride ourselves on our quick-thinking, reactive skills and ability to stay cool under pressure but 2020 has really put us to the test. It’s been a year like no other and we want to celebrate your marketing excellence.

With over 300 submissions, our judges faced the nearly impossible task of picking out the best and brightest campaigns for our shortlist.

Shortlist revealed

Best use of data

Slicing and dicing your audiences to enhance customer experience is no mean feat. These brands know how to put their data to work and deliver excellent email marketing campaigns.

  • JoJo Maman Bébé
  • Lawrence & Hanson
  • Macmillan Cancer Support
  • Power Components

Most advanced automation

These inspiring brands are all about working smarter. Using marketing automation tools, they’ve transformed their business with intelligent, triggered messaging that reaches the right customer at the right time.

  • Action for Children
  • Country Casual Teak
  • Lyre’s Spirit Co.
  • The Travel Chapter

Favorite omnichannel campaign

Connecting with customers at the time on the right channel is an essential part of the customer experience. These brands have delivered some outstanding omnichannel marketing campaigns to masterfully engage audiences, wherever they are.

  • Action for Children
  • British Heart Foundation
  • Coopers Brewery
  • Wild Horses 4×4

Outstanding email creative

Design is an essential part of email marketing, and often one of the hardest to get right. These brands left us inspired with their creative flair.

  • Lyre’s Spirit Co.
  • Royal Botanic Gardens, Kew
  • Southampton Football Club
  • Sportif Inc for Bearpaw

Rising Star

Recognizing that one team member who has gone above and beyond, we want to reward the dedication and hard work of these rising stars.

  • Alana Arthur, Bellabox
  • Michelle Escobar, Macmillan Cancer Support
  • Emily Bennett, Ordnance Survey
  • Emma Methven, Papa John’s

Leading B2B

B2B marketing has never been easy, but with businesses around the world adapting to new ways of working, we want to recognize and reward the amazing work going on in this sector.

  • &Beyond
  • Cutwel Ltd
  • Iress
  • Tile Giant

Leading B2C

Keeping customers engaged is hard enough at the best of times. These marketing campaigns have inspired audiences and stirred them into action.

  • Natural History Museum
  • Royal Botanic Gardens, Kew
  • Southampton Football Club
  • wine.com.au

Most impressive ecommerce campaign

Cutting through the noise and making an impact in cluttered inboxes is never easy. These brands have embraced exciting new email marketing tactics to entice shoppers to buy from with ecommerce stores.

  • Coopers Brewery
  • Southampton Football Club
  • Ted Baker
  • Tile Giant

Inspiring not-for-profit campaign

Not just content with having a social impact, these non-profit teams are pushing the boundaries with their marketing.

  • Action for Children
  • Natural History Museum
  • The Prince’s Trust
  • The WEA

Best use of dotdigital in APAC

These brands have delivered exceptional omnichannel marketing campaign, delighting customers across the whole region.

  • Lawrence and Hanson
  • Lyre’s Spirit Co.
  • Visit Victoria
  • winedirect.com.au

Best use of dotdigital in Americas

Driving audiences into action is the ultimate goal for marketers around the world and these brands from the Americas are showing us how it’s done.

  • Absolunet
  • Famous Smoke Shop
  • Macerich
  • NEST New York

Best use of dotdigital in EMEA

Embracing customer engagement tactics has helped these EMEA brands deliver outstanding results.

  • Barq
  • Hertfordshire County Council
  • Mamas and Papas
  • Power Components

Best partner Americas

These partners and agencies are helping dotdigital expand the limits of what’s possible for clients’ email and omnichannel marketing efforts.

  • Absolunet
  • Corra
  • Irish Titan
  • Kadro

Best partner APAC

Working toward a common goal, these partners from across APAC are helping dotdigital customers achieve ultimate success.

  • Cleargo
  • Convert Digital
  • Jumpstart
  • MI Academy

Best partner EMEA

Exemplifying the power of partnerships, our partners from across the EMEA region work tirelessly to help clients achieve their goals.

  • Agence Dn’D
  • Experius
  • ISM eCompany
  • Itonomy

Best partner UK

Working with dotdigital, these partners have gone above and beyond to empower our customers to be the best they can be.

  • CTI Digital
  • iWeb
  • Silverbear
  • Tryzens

Marketers world-wide have had their crisis communications skills thoroughly tested in 2020. These are the brands who wowed us with their empathetic and thought-provoking campaigns during the COVID-19 pandemic.

  • Action on Hearing Loss
  • British Heart Foundation
  • JoJo Maman Bébé
  • StepChange Debt Charity
  • Virgin Experience Days
  • Visit Victoria

Team of the year

Teamwork makes the dream work, and these teams have blown us away with their innovative ways to connect with audiences and drive results.

  • British Heart Foundation
  • Cats Protection
  • Lawrence and Hanson
  • Visit Victoria

Get your ticket today

dotties ticket registration
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The dotties connected awards 2020 teaser trailer nonadult
dotties winners revealed! https://dotdigital.com/blog/dotties-winners-revealed/ Fri, 02 Nov 2018 00:00:00 +0000 https://dot.tiltedchair.co/dotties-winners-revealed/ Is your head hurting this morning? Yep. We thought so. But what a fantastic night. Laughter erupted from the Troxy as Rob Beckett delivered his hilarious stand-up. Our guests savored some mouthwatering street food. We all enjoyed one-too-many proseccos – and some of us danced til we dropped!

A HUGE thank you to everyone who attended the dotties 2018 – we hope you had an awesome time. A big hand to all the brands who made the shortlist – we were massively impressed with every single entry and our judges faced a tough decision.

But last night, we celebrated you – the winners. Congratulations to the brands who are shaping the digital marketing space, delivering first-class experiences to customers, fans and supporters. And for anyone having a little trouble remembering what went down, allow us to refresh your memory:

The winners

Certsure LLP

Inspiring email creative: The BIG Idea

Winning in Business: Best B2B Marketing Campaign

Barbour

Content Excellence: Most Compelling Campaign

Tottenham Hotspur

Creative Flair: Best Subject Line

Star of Leisure: Best use of dotmailer to please

Southampton FC

Data Creativity: Best Use of Data

icelolly.com

Innovation in Integration: Combining Tech Powers

Neal’s Yard Remedies

Excellence in Automation: Most Powerful Program Use

Asthma UK

Omnichannel Pioneers: Most Connected Campaign

Star of Non-profit: Best use of dotmailer to help others

Jack Wills

Excellence in Ecommerce: Most Compelling Campaign

Greene King

Big Impact, Small Bottom Line: Best Use of Budget

Inviqa

UK agency of the year

Absolunet

US agency of the year

Experius

European agency of the year

Crimson Consultants

CRM partner of the year

XCM

Integrated partner of the year

Yuji Isayama – Selco Builders Warehouse

Star Performer: Excellence in Marketing by an Individual

T. M. Lewin

Star Disruptor: Energizing Change in the Marketing Team

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