Isabel Stewart

In today’s technologically-focused world where efficiency is key, email marketing is thriving as an easily accessible and customizable tool to reach today’s tech-savvy audience.

Currency specialist FAIRFX have been using email automation over the last year to increase engagement and drive conversions.

Whatever happened to the days when a generic message, emailed to thousands, would result in previously unheard of response rates? As inboxes became increasingly overcrowded with irrelevant offers, consumers became much choosier and therefore harder to please.