Email marketing

Whether it’s a tech issue of plain old human error, mistakes are bound to happen at some point. It’s how you deal with them that ultimately affect your customers’ experiences.

Marketing isn’t all about making a quick sale. To create the kind of connection with customers that keeps them coming back, you need to think beyond selling and appeal to the person you’re marketing to.

A long, long time ago, in a galaxy far, far away, I discovered the world of email marketing. Honestly, it wasn't that long ago, and Fulham isn't that far away. But it works for this blog so bear with me.

If you invest in your email marketing strategy, you'll want to avoid falling foul of these design faux-pas!

Customer reviews are great for your business. They’ll help you get discovered by new customers, sell more stuff, and give you a chance to see what’s working for your business.

It’s no secret that today’s digital marketing environment in any industry or sector is highly competitive. It’s also no secret that because most of us are working from home we’re...

Modern marketers are time-poor at best. While most marketers are juggling five tasks at once, testing your email marketing campaigns can seem pretty low on your list of priorities. We’re here to remind you about the importance of testing and the numerous benefits it can bring to your marketing results.

When done right, email marketing can produce an ROI of $42 for every $1 invested. When you use smart email marketing tactics, you can increase your ROI even more.

Make sure you've got the email template fundamentals covered

Marketing automation is the most powerful tool at a marketer’s fingertips. It streamlines your work and makes teams more efficient, all while drive profits. But how do we get started with automating our email marketing?

Welcome programs are automated emails sent to new subscribers, customers, and contacts. They’re triggered when an individual signs up to your email marketing or new contacts are uploaded to your CRM. As a result, your welcome program is usually the first interaction you have with a new customer, making them a crucial part of the customer journey. 

Testing, testing, testing. It’s a word that every skilled email marketer knows well.

Popups are one of the trickiest and controversial elements of ecommerce marketing tactics. They are typically associated with annoyance or frustration and frankly, with good reason. Too many brands and...

Marketing is full of jargon. Email marketing even more so. As email forms a central part of your marketing strategy, it’s important we know exactly what we’re working with and what results we’re looking for. These are our key email marketing terms.

As a member of the customer success team at dotdigital, I’m privy to some great success stories among our customers in APAC. This is the first of a series of 'customer success stories', where we will provide insight into some of the successes seen by dotdigital customers using the dotdigital Engagement Cloud platform.

Interactive email: the perfect way to capture the attention of your customers in the inbox. And in these times, it’s not just the right time for it, it’s essential to compete for the times right now!

There’s no better time of the year to connect with your customers than the holiday shopping season.

Want your emails to be more interactive? We’ve got an answer for that.

Business-to-business (B2B) marketing is very different than marketing to individual consumers. That’s why B2B marketers have to adopt different marketing strategies to their B2C counterparts.

In traditional ecommerce marketing, the power of email often comes from the all-mighty discount code.

Every online retail brand wants to increase traffic, conversions, and sales. With so much competition, ecommerce brands need a clear and well-defined strategy to capture and convince website visitors to become repeat customers.