Resource

Best practice guide: Segmentation

Finding the right strategy to boost your ROI

Dotdigital | Segmentation - Best practice guide

Five key strategies to consider when segmenting your email audiences

Segmentation is an essential part of email marketing. It improves efficiency, helps drive growth and expansion, and breeds brand loyalty.

For real results in your marketing, you need to create smart segments to engage customers at the right time, with the right message. To do this, we’ve put together this best practice guide to help you discover the right strategy for your brand.

This guide will reveal:

Why brands should be investing time to segmenting audiences
The benefits of segmentation strategies
Five key strategies to help you achieve your goals
How to measure success and adjust and optimize strategies

First name(Required)

Last name(Required)

Business email(Required)

Company name(Required)

Country(Required)

Comments

This field is for validation purposes and should be left unchanged.

We’ll use the email address that you provide us to send you the resource you requested. Your personal details will always be treated with care in accordance with our Privacy Policy.

Dotdigital may contact you further & send you additional content where we have a legitimate interest to do so, which you will be able to unsubscribe from at any time.
Please note that we gather data around email opens & clicks using standard technologies including clear gifs to help us monitor and improve our emails communications.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.