Email marketing for ecommerce

As a marketer, you know the importance of data. Without it you don’t know who your customer is, how to target them and, even worse, you don’t know how your activity is performing.

When you sell online your ecommerce platform collects a lot of data. Your chosen platform knows who your customers are, where they live and what they buy. It also knows about all your products.

Wouldn’t it be great to use all that data in your email marketing, without having to get a team of developers to do all the work to integrate the platforms? Wouldn’t it be amazing if you could do it all yourself, and have the data flowing in minutes?

Well, today might be your lucky day.

Introducing Commerce Flow

We’ve built our new Commerce Flow platform to make it easy for retailers to get data from their online store into Dotdigital. By using Commerce Flow your customer, subscriber, product, and order data will be made available in your Dotdigital account without the need to bribe your developers to get the work done.
Once that data is in Dotdigital you can use it to target your customer with laser-precision; personalize emails, easily showcase your products, and power automation in record time.

The platform is currently compatible with Shopify Plus, Shopify, and BigCommerce, but we’re not stopping there. Soon Commerce Flow will be compatible with over 50% of the world’s online stores, with additional support for WooCommerce and Shopware.

We look after the tough stuff

A welcome email is one of the most important emails for a new customer. Use our drag and drop Program Builder to design a welcome program, and you can use Commerce Flow to automatically enroll every new subscriber. You’ll be able to easily visualize the customer journey and engage every new contact without lifting a finger.

Set-up is super easy, and once it’s done you won’t have to worry about it again. Choose the data fields you want to sync and enjoy automatic targeting for both new customers and checkout abandoners.

“But I use Magento”

As a Premier Technology Partner of Magento, our integration with Magento 1 and 2 offers an even deeper connection. Dotdigital for Magento gives you advanced data sync, along with detailed sync reports and single sign-on. Plus, if you ever have a problem, our team of experts is on hand to help 24 hours a day, five days a week.

Drive your business with smarter targeting

Having seamless access to your ecommerce data allows better targeting on a mass scale. Score points for personalization and delivers relevant messages by using order history and customer information to create highly focused content for every contact.

Whether you’re using Commerce Flow or our Magento integration, our ecommerce partnerships allow you to better drive store revenue with your email marketing.

If you want to use Commerce Flow, we can help you get started. If you’re using Shopify, Shopify Plus, or BigCommerce, you can get going today. If you’re using another platform, let us know.