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Multi-touch revenue attribution
Protect your margins
(and your budgets)
It’s more important than ever to accurately track and report on the impact of your marketing. Last touch revenue attribution is still on hand to pin-point which activity drove the conversion. Multi-touch attribution shows how your other marketing efforts influence the outcome.
- Demonstrate the value of your marketing touchpoints along the customer lifecycle
- Efficiently spot both direct and assisted revenue streams in every campaign report
- Ensure budgets are pointing to marketing activity that drives engagement and loyalty