Marketing trends
-
International Women’s Day: has it become a sales gimmick?
Is International Women’s Day becoming little more than another opportunity to sell? How can you plan a IWD strategy that makes a difference? Let's find out.
-
Marketing skills
Redefining digital experiences: Merging marketing and web development
Dive into this blog post to discover the latest trends and technologies that are bridging the gap between marketing and web development.
-
Super Bowl LVIII: Top Super Bowl commercials 2024
Another Super Bowl has come and gone and it’s time to dive into the best and worst ads of the year.
-
Email marketing
EDM marketing vs email marketing: what’s the difference?
Learn the differences between EDM and email marketing. Find out how to merge their strengths for a comprehensive marketing approach that appeals to your audience, driving action and boosting revenue.
-
Seasonal
The Black Friday debrief 2023
Now that Black Friday 2023 has come to an end, it’s time to run the numbers.
-
Email marketing
10 best Black Friday email and SMS examples 2023
Discover ten Black Friday marketing campaigns that captured our attention.
-
Artificial Intelligence
How to leverage AI and automation in your 2024 marketing strategy
Learn how AI and marketing automation can help you optimize and automate your 2024 marketing strategy.
-
SMS marketing
Why SMS is the marketing channel of the future
Stay ahead of the curve and future-proof your marketing efforts with SMS marketing.
-
Marketing skills
Trends we’ve identified from the 2023 Chicago Retail Summit
Dive into the key trends from the 2023 Chicago Retail Summit as we explore the power of personalization, embracing AI, and understanding shifting consumer expectations.
-
Customer data
How marketers can use data to shift from acquisition to customer retention
Find out how you can improve customer retention by using customer data.
-
Customer data
A quick guide to customer data tools
Read our quick guide to unlock tips on how to create customer experiences that convert.
-
Industry trends
Marketing predictions for 2023
What will be the top marketing trends for 2023 and how can you prepare for the year ahead?
-
Industry trends
Marketing budgets: how to do more with less
Dotdigital Blog How do marketers navigate working with smaller marketing budgets? Gartner’s report, The State of Marketing Budgets and Strategy 2022 found that, while marketing budgets have climbed from 6.4% of...
-
Cross-channel marketing
What role does your martech stack play in improving customer retention?
Dotdigital Blog It’s official: customers are running the show. Today’s economic climate has made customer loyalty a vital ingredient for marketing success. But, with budgets cut and customers more concerned...
-
-
Industry trends
A quick guide to customer journey mapping
Trends briefing A quick guide to customer journey mapping Successful marketing requires you to understand the needs, wants, and actions of your customers. The best way to achieve this is...
-
Industry trends
Sustainability and environmentalism
Sustainability is not a passing fancy. It’s not a buzzword or a tick-box activity. It is at the top of the agenda for businesses, marketers, and consumers alike.
-
Industry trends
6 marketing strategies to future-proof your marketing
Paving your way through a saturated entrepreneurial world online might be hard, but this struggle isn’t insurmountable. Every day brands launch themselves into multi-million dollar success stories.