Masterclass series

Marketing automation masterclass: The events one

Learn how to maximize online engagement from events using automation

The challenges of event marketing are endless. A lot of time and effort goes into maximizing the impact of an event to capture the attention of your audience in the moment. But, it doesn’t stop there.

Nurturing prospects from events and engaging them long-term requires a carefully structured, multi-touch experience. And the key to making that simple is an effective events automation program.

In this edition of our Marketing automation masterclass: The events one, we’ll show you how to:

Create an automation program that drives registrants to your events
Maximize attendance and retention with engaging pre-event content
Utilize cross-channel marketing automation to improve the ROI of your events

Download the cheatsheet now.

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