Industry trends
Knowing what’s hot and what’s not is vital for staying on top of your competition. Marketing is an ever-changing art, but to make your life easier Dotdigital are always keeping an eye on the latest industry trends.
Reporting on everything from new marketing tech to buzzwords, fads, and the impact of the economy on your marketing budgets, Dotdigital is your one-stop-shop for all things marketing.
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Industry trends
Key takeaways from the Nashville Retail Summit
Dive into the Nashville Retail Summit highlights, where industry leaders discuss the future of ecommerce.
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Industry trends
What is responsible marketing?
Find out how responsible marketing practices can build customer trust and elevate your brand with inspiring examples and essential tips.
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Industry trends
SMS for B2B: How sales reps can close more orders with text messaging
Discover our best practice tips to effectively leverage SMS marketing in B2B to drive successful campaigns and close more deals.
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Automation
Marketing automation vs. personalization: which one should you choose?
Boost your marketing with proven tactics combining personalization and automation.
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Industry trends
A Dotdigital Summit interview with Spektrix’s data expert, Sarah Frost
Gain valuable customer retention advice and uncover loyalty-building strategies in this engaging interview with Spektrix's data expert, Sarah Frost.
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Industry trends
Insights from Stroke Association’s Lily and Emma at the Dotdigital Summit
It’s just one week until the Dotdigital Summit. Read on to learn creative messaging strategies from Stroke Association's marketing experts, Lily and Emma.
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Industry trends
Le Col’s game changing strategy – an interview with Summit speaker, Chris Palmer
Uncover Le Col's groundbreaking strategies in our interview with Chris Palmer.
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Industry trends
Dotdigital retains its ISO certifications
See how Dotdigital has retained three ISO certifications.
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Automation
What is customer intent and how to use it in your marketing
Unlock the power of customer intent to transform your marketing.
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Customer engagement
How to create interactive customer experiences
Brands must strive to craft memorable customer experiences that captivate and engage their audience.
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Artificial Intelligence
Predictive analytics: Using customer data to future-proof your business
This powerful tool will supercharge your marketing strategy.
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Artificial Intelligence
What’s new in Dotdigital: Improved UX and AI powered insights
Discover the new features available in our May release.
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Industry trends
What does responsible marketing mean for B2B?
Read on to see how to build trust and credibility with your customers using ethical, transparent, and responsible marketing practices.
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Customer data
How marketers can use data to shift from acquisition to customer retention
Find out how you can improve customer retention by using customer data.
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Customer data
A quick guide to customer data tools
Read our quick guide to unlock tips on how to create customer experiences that convert.
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Customer data
Opt-out campaigns: more harm than good?
Opt-out campaigns around sensitive dates such as Mother’s Day are now incredibly popular, but are they doing more harm than good? We explore the next stage in opt-out marketing.
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Customer engagement
How brands can embrace International Women’s Day
This International Women’s Day we’re looking at how women are represented within the marketing and tech industries, and which brands are getting their International Women’s Day campaigns spot on.
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Artificial Intelligence
What is ChatGPT and will it change how we work?
Everyone is talking about ChatGPT, but how will the viral AI chatbot change the day-to-day lives of marketers? Read on to find out.
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Industry trends
Marketing predictions for 2023
What will be the top marketing trends for 2023 and how can you prepare for the year ahead?
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Email marketing
The Black Friday debrief
Black Friday/Cyber Monday is the biggest event in the ecommerce calendar (or is it? 👀)
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Industry trends
The 10 hottest topics to focus on when planning your Ecommerce Expo itinerary
If you work in ecommerce marketing, then you know the eCommerce Expo is a must-attend event. This hot topic round-up will help you get the most from the event.