SMS marketing
SMS marketing is the ultimate tactic to help you cut through the noise and land with impact. Adding SMS to your marketing channels helps you deliver vital messages directly to your customers.
You can add SMS to your marketing automation campaigns, use it as a standalone channel, or even as a customer acquisition tool. Discover how you can add SMS to your marketing strategy.
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Industry trends
What’s up with WhatsApp for Business?
WhatsApp for business origins The year is 2013 and, new kid on the block, WhatsApp has recorded over $20 million in revenue. Few would have put money on the fact...
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Industry trends
7 surprising WhatsApp stats for your business
With over 1 billion more users and counting flocking to the app since 2014, WhatsApp is not a channel your business can afford to miss out on. As the fastest...
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Customer engagement
4 ways to achieve customer engagement on a mobile device
Consumers commanded a different experience from brands; and just like that, marketing became a mobile affair.
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Industry trends
What can you do with RCS?
You’ve heard a lot about Rich Communication Services (RCS). But do you know what it means for your business? Here are some things you’ll be able to achieve with this...
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Industry trends
SMS: the Strongest Messaging System that’s not going anywhere
Whether it’s A2P or P2P, we’re sure you know that a text message, when delivered, is almost certainly (98% in fact) going to be not only opened but actually read...