Dotdigital roadmap – paving the way from clicks to customer engagement

You’re invited to a morning of insight that will help you get the most out of Dotdigital; plus, we’ve set time aside to talk about projects that we’re still working on.

Change is an important part of any successful business, so we thought it would be a good idea to give you some insight into our key roadmap items and how customer feedback influences what we build.

Behind the scenes

In our company’s infancy, we were simply an Email Service Provider – or ‘ESP’ as it is now commonly abbreviated. Although, once you start learning about ramp-ups and deliverability, email doesn’t seem so simple anymore – luckily, we have a dedicated team to help with that!

20 years on, whilst the market has crowded, and its players have converged – we’re still standing strong. Of course, this doesn’t happen unless you have a task force and customer base that are receptive to change.

The change

I’m sure you’ve clocked our rebrand to Dotdigital and I hope you’ve also noticed our change in direction (in terms of what our tech can do). Today, marketers can use Dotdigital to send omnichannel marketing messages to the right audience, at the right time, and on the right channel.

We wouldn’t have come this far had it not been for you. Whether you’re fresh to dotdigital or a long-standing customer that we’ve served for 10+ years, we work extremely hard to understand how you use our platform and what we can do better to help you improve.

The feedback

If you’ve visited our roadmap before, you might have spotted a green tab at the side for feedback and ideas.

We invite anyone, including our thousands of users, to tell us how we can make Dotdigital better. Some great developments have been put in motion thanks to some of the feedback we’ve received – one of which is RFM segmentation (coming soon!).

The future

Besides our public roadmap, we use dotlives, webinars, customer interviews, and other opportunities to gather valuable feedback. You may have even received a beta program invite from one of our product managers; betas are a way for us to get feedback prior to launch whilst giving our customers the opportunity to shape the products they’ll be using in the future.