Resource

Email essentials: how to collect customer data

For your email marketing to drive real results it needs to be relevant and action-inspiring.

To create relevant emails, you need to know your customers. To know your customers, you need to be collecting customer data at every opportunity. But with data privacy at the forefront of minds for customers and brands alike, it’s important we collect the right information using appropriate tactics.

In this cheatsheet we look into the top tactics brands should be using to get to know their customers.

Download today and:

Learn about the different kinds of customer data you should be collecting
Discover new tactics and strategies that will help you collect the right information
Start collecting the right data that’ll improve your marketing results

First name(Required)

Last name(Required)

Business email(Required)

Company name(Required)

Country(Required)

Phone

This field is for validation purposes and should be left unchanged.

We’ll use the email address that you provide us to send you the resource you requested. Your personal details will always be treated with care in accordance with our Privacy Policy.

Dotdigital may contact you further & send you additional content where we have a legitimate interest to do so, which you will be able to unsubscribe from at any time.
Please note that we gather data around email opens & clicks using standard technologies including clear gifs to help us monitor and improve our emails communications.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.