Marketing trends ebook

From clicks to check-ins: travel booking trends

Travel customers confessions: The good, the bad, and the booking experience

The findings from this survey of 2,000 travellers uncovers holidaymakers’ frustrations and delights related to the booking experience. We’ve collated this data to provide a snapshot of key findings and offers insights into evolving consumer needs in the travel industry

Our secret sauce to great marketing decisions is on-the-ground insights. But who would try to seek out, quantify and understand the behaviour of our highly volatile travel customers, we did.

And what did we find? That in the post-post-pandemic era, consumers are eager to invest in holidays. And to help you capitalize on this trend, our expert team at the newly acquired Fresh Relevance conducted a survey of over 2000 participants, unveiling holidaymakers’ frustrations and delights related to the booking experience.

Report highlights:

Uncover customer frustrations and pain points during the booking process.
Identify key elements that delight customers and enhance their experience.
Gain strategic recommendations to align your business with evolving expectations.

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