Email marketing

How to keep customers engaged when your product has a long lifecycle Customer engagement, Email marketing Email marketing is one of the strongest channels there is, but when your product...

How many times have you added items to carts while browsing, only to abandon them later? Too many times, if you’re anything like me.

How to engage every audience this holiday season Customer engagement, Email marketing, Seasonal The holiday season means different things to different people. Each one of your customers will have different...

Holiday marketing essentials 5 copywriting tips for the holiday season The holidays always roll around quicker than we expect. One minute it’s April and we’re just getting settled into the...

It’s a safe bet that if you ask a deliverability expert about the holiday season, they would almost all tell you to expect more list churn than in non-holiday time....

How to nail Hallmark holidays The holiday season is fast-approaching but what does that really mean? The holidays don’t start at Black Friday and end at the New Year, after...

10 back-to-school email marketing tips to inspire your next campaign Email marketing, Seasonal Did you know the ‘back-to-school’ and ‘back-to-college’ season is the second largest retail event after the Christmas...

Email? Social? Or email and social? These two marketing channels are frequently viewed as being in competition, but we think they work pretty well in tandem.

Check out our infographic and discover how you can unite your email and social strategies.

Shopify Markets is here; what does this mean for APAC merchants? I am sure everyone has heard about Shopify launching the Shopify Markets by now. So, what’s all this buzz...

Does sending more emails mean more ROI? Deliverability, Email marketing Welcome to our new blog series all about deliverability. We’re looking at some of the most common myths around deliverability,...

What is BIMI and how will it improve your email marketing? Deliverability, Email marketing, Industry trends Recently, the BIMI working group published an update on the support of BIMI by...

Why every email contact is a customer Customer engagement, Email marketing Not-for-profit, B2B, membership organizations, ecommerce… we’re not all that different. I know, I know. Some of us are serving...

In the immortal words of David Ogilvy: “The consumer isn’t a moron; she is your wife.” Never forget that the person you’re trying to engage is just like you.

How using data in your campaigns will score you points Many brands have a whole host of data, but aren’t always sure what to do with it. We’re always talking...

How to use empathy in your marketing Noun: Sonder. “The realization that each random passerby is living a life as vivid and complex as your own—populated with their own ambitions,...

You’ve got Mail… Privacy Protection Customer data, Email marketing, Industry trends Back in June 2021, Apple announced at their annual Worldwide Developers Conference that they’d be introducing Mail Privacy Protection...

If you aren’t optimizing your emails for conversion, you could be missing out on valuable clicks, sales and ROI.

The days of the marketer deciding the channel are long gone. In order to reach your audience, you now must find them on their chosen channel and be ready with the right message.

Develop a digital advantage with data-driven insights Customer data, Email marketing, Reporting Since marketing functions have drastically changed from March 2020, marketers across the globe have been faced with the...

Email marketing for finance Email marketing Finance, a notoriously dry subject. You may think you need to keep things straightforward, to the point, and plain. But that’s not the case....

Automation can be scary, especially for businesses that might not have the level of online sophistication as brands such as ASOS or easyJet – both of which featured highly in dotmailer’s Hitting the Mark 2017 report.