Big changes, big data, BigQuery

Our customers store diverse data in Dotdigital, including product catalogs, orders, reviews, carts, web analytics, and more.

They do this thanks to our insight data features, which are a flexible way to store and use any type of data. Today, thousands of Dotdigital customers use it to power their segments, automations, campaign personalization, GDPR consent, and reporting.

It’s fair to say that the feature has been very popular.

We’ve seen individual customer insight data grow from thousands of rows, to hundreds of thousands, to millions, to tens of millions. To support that data growth, and deliver some exciting big data-powered features, we have partnered with Google to launch a new version of insight data built on their BigQuery data warehouse platform.

BigQuery is being made available in staged migrations: US accounts are already migrated, EMEA is in progress, and APAC will migrate once BigQuery is available in that region (this is expected in October).

What BigQuery gives you today

If you’re a bit geeky, you’ll be excited by BigQuery’s technical headlines: it’s an infinitely scalable, server-less, data warehouse.

However, if you’re more interested in the tangible features and benefits, here’s what BigQuery gives you today in Dotdigital:

• GDPR-compliant consent insight storage
• Product recommendations that generate powerful dynamic content for your campaigns
• Segments that can now be infinitely complex and will consistently return results in < 15 seconds
• Segments that can now use a powerful ‘contains’ operator

There really is no limit to how much data you can store in Dotdigital, how you can query it, or what you can do with it.

Tomorrow looks very exciting

BigQuery is an enabling technology for Dotdigital and our customers. By allowing you to store more data, and use it more easily, our engineering teams are free to build ambitious new features to power your omnichannel marketing campaigns.

Central to the new features that we’re working on are predictive marketing capabilities powered by machine learning and artificial intelligence. With what we’re building, we think Dotdigital will fundamentally change the way you think about, build, integrate, and report on your marketing campaigns.

For our ecommerce customers, we are also bringing you many new features for product recommendations. These include new recommendation types, a powerful filter builder, and ground-breaking machine learning functionality for predictive recommendations.

We can’t wait to show you the new BigQuery-powered features we’re developing.

Does this sound good to you?

If you want to know more about what we’ve got under the hood, contact your account manager or book a demo today.