Marketing skills

We’re all too well aware of the circumstances that are rapidly changing both our work and personal lives right now.

Would a rose by any other name smell as sweet? What about a rsoe? According to this article on the BBC, spelling typos like this could slash your online sales...

There's so much shoddy content out there that good content can give your brand a competitive edge.

Did you know that 93% of all online experiences start from a search engine? Not to mention, 37.5% of the traffic to ecommerce websites comes from search, as revealed by...

Generating a killer ROI is all about integrating channels, from search to chat, display, video, email, and even offline.

Discover new ways to engage and reengage website visitors, maximize conversions and increase customer retention.

The likelihood of conversion depends on how well you pair the emotional and rational elements of your email marketing. There’s a lot to be gained from getting this marriage spot on.

It happened again. Megastore dotcom is offering a ridiculously low price for the exact same products you’re featuring this week. There’s no way your promo campaign is going to beat that, surely?

I want to give you an insight into engaging your IT colleagues in your marketing endeavors, especially if looking for, or moving, email service providers (ESPs).

Welcome to the second half of my ‘Top tips to engage with your IT Director.’ In this two part blog I wanted to give our customers an insight into engaging their IT colleagues in their marketing endeavors, especially if looking for, or moving, email service providers (ESPs).

There’s never enough time in the day for marketers – even more so, for marketers of startups and small businesses. So what are the top tasks that you really need...

What is the case for plain text emails? What’s the difference between an HTML email and a plain text email? And why would you want to send a dowdy plain-text...

High-performing email marketing is a future-proof tool to win new contracts and drive your business forward. Basically, there are two types of online marketing: business-to-customer or b2c and business-to-business or...

Mobile devices and smart phones are beginning to change the way users access email content – whether business or personal, and whether B2B or B2C. As an email marketer, it’s...

One question seems to pops up again and again when talking to our PPC clients or prospects: should they be bidding on their own brand terms or not? So, I...

We’ve all seen it, haven’t we? An email that pops into the inbox with a typo in the subject line or, even worse, without a subject line at all! It’s...