Marketing skills

In the immortal words of David Ogilvy: “The consumer isn’t a moron; she is your wife.” Never forget that the person you’re trying to engage is just like you.

If you aren’t optimizing your emails for conversion, you could be missing out on valuable clicks, sales and ROI.

How are brands using TikTok in their marketing? Marketing skills, Social media marketing Brands utilizing social media is nothing new. It’s a great way to interact with your audience and...

Understanding the relationship between long-term strategy and success for ecommerce Marketing skills By the end of this blog, you should hopefully be able to: Identify when is ‘right’ to make...

Customer engagement is a way of strengthening your relationship with a customer. Using a variety of channels, you should be connecting with customers in the space where they’re communicating or consuming content.

Paving your way through a saturated entrepreneurial world online might be hard, but this struggle isn’t insurmountable. Every day brands launch themselves into multi-million dollar success stories.

A day in the life of an email marketer Marketing skills Email marketing, it’s said no one actively pursues it, we all landed in email marketing at some point in...

Whether it’s a tech issue of plain old human error, mistakes are bound to happen at some point. It’s how you deal with them that ultimately affect your customers’ experiences.

Marketing isn’t all about making a quick sale. To create the kind of connection with customers that keeps them coming back, you need to think beyond selling and appeal to the person you’re marketing to.

If you invest in your email marketing strategy, you'll want to avoid falling foul of these design faux-pas!

At dotdigital we’re passionate about helping you achieve your marketing goals. That’s why we offer regular free learning experiences for marketers designed to help you exceed your potential.

It’s no secret that today’s digital marketing environment in any industry or sector is highly competitive. It’s also no secret that because most of us are working from home we’re...

Make sure you've got the email template fundamentals covered

Generating content for your email marketing is an ongoing struggle for many marketers – especially those teams who act as email marketers and content creators. Producing fresh content send after...

It's not just who you know – it's what you know about them.

Tried-and-true tactics to make your audience click

Landing page optimization means improving or enhancing elements on your landing page to increase conversions. An optimized landing page converts visitors by delighting them with unique and memorable experiences.

Maximize the longevity of your content ideation

The cream of content from May 2020

When setbacks arrive and uncertainty disrupts our daily lives, your business continuity plan is going to be indispensable. An effective plan will help you maintain ‘business as usual’, even during the most challenging times.

During times of crises and uncertainty, brands’ ability to communicate with audiences is crucial. Amidst charged emotions and apprehension about the future, you’ll need to reassure audiences about the continuity of your business while maintaining business as usual.