Jenna Paton

Is International Women’s Day becoming little more than another opportunity to sell? How can you plan a IWD strategy that makes a difference? Let's find out.

Another Super Bowl has come and gone and it’s time to dive into the best and worst ads of the year.

Now that Black Friday 2023 has come to an end, it’s time to run the numbers.

We can’t deny it any longer - ‘tis the season for festive flurries to fill our screens.  

Discover 20 marketing hacks to help you succeed this Black Friday weekend.

Read on to see how to build trust and credibility with your customers using ethical, transparent, and responsible marketing practices.

Understanding the customer journey is key to optimizing your customer experience. Learn how to map out the steps and tailor your email marketing to effectively engage and retain customers.

Find out how you can improve customer retention by using customer data.

Read our quick guide to unlock tips on how to create customer experiences that convert.

Data-driven marketing is no longer a theoretical and innovative approach, it should be a fundamental part of your marketing strategy.

It’s no secret that customer data is the key to targeted and data-driven marketing.

Everyone is talking about ChatGPT, but how will the viral AI chatbot change the day-to-day lives of marketers? Read on to find out.

What will be the top marketing trends for 2023 and how can you prepare for the year ahead?

Black Friday/Cyber Monday is the biggest event in the ecommerce calendar (or is it? 👀)

Hate it or love it, the World Cup is back and this year it’s a winter competition

Have you ever wondered what a perfect holiday marketing campaign looks like? Wonder no more. we've got the answer for you.

Black Friday and Cyber Monday are undoubtedly the biggest shopping days for online retailers. Kick-off the holiday season right, by making sure you’re prepared for the shopping-frenzy to come.

If you work in ecommerce marketing, then you know the eCommerce Expo is a must-attend event. This hot topic round-up will help you get the most from the event.

Dotdigital Blog How do marketers navigate working with smaller marketing budgets? Gartner’s report, The State of Marketing Budgets and Strategy 2022 found that, while marketing budgets have climbed from 6.4% of...

Holiday marketing essentials 5 copywriting tips for the holiday season The holidays always roll around quicker than we expect. One minute it’s April and we’re just getting settled into the...