Jenna Paton

Dotdigital Blog It’s official: customers are running the show. Today’s economic climate has made customer loyalty a vital ingredient for marketing success. But, with budgets cut and customers more concerned...

Trends briefing Third-party cookies: everything marketers need to know For a long-time marketers have relied on cookies and website tags to detect and track online activity. But as we prepare...

10 back-to-school email marketing tips to inspire your next campaign Email marketing, Seasonal Did you know the ‘back-to-school’ and ‘back-to-college’ season is the second largest retail event after the Christmas...

How to build customer loyalty in 5 simple steps Customer engagement, Industry trends Businesses around the world are facing yet more challenges as the cost of living continues to rise....

How has customer loyalty changed? We all know that repeat customers are essential to success; all successful businesses are masters at keeping customers engaged and loyal to their brand. But...

In the immortal words of David Ogilvy: “The consumer isn’t a moron; she is your wife.” Never forget that the person you’re trying to engage is just like you.

What is Apple’s Mail Privacy Protection? A marketer’s guide Security & privacy Last updated: June 2022  Around the world, email marketers were sent into a tailspin when Apple announced its...

If you aren’t optimizing your emails for conversion, you could be missing out on valuable clicks, sales and ROI.

How to add cultural events to your marketing calendar Customer engagement, Seasonal, Social media marketing Cinco de Mayo is upon us. For many of us, this day conjures up images...

Customer experience has been a big buzzword in the marketing industry for a while, but do we really know what it means, and is it really that important?

Trends briefing A quick guide to customer journey mapping Successful marketing requires you to understand the needs, wants, and actions of your customers. The best way to achieve this is...

Hitting the Mark 5 marketing trends defining customer experience in 2022 Cross-channel marketing, Customer engagement, Email marketing, Industry trends Over the last couple of years, the marketing landscape has changed...

International Women’s Day 2022 Women in marketing Dotdigital life, Industry trends In honor of International Women’s History Month and International Women’s Day, I thought it would be good to take...

Sustainability is not a passing fancy. It’s not a buzzword or a tick-box activity. It is at the top of the agenda for businesses, marketers, and consumers alike.

Super Bowl ads 2022: what they can tell us about marketing in the future? After weeks of hype, an epic build-up, and an unforgettable halftime show, the Super Bowl has...

Paving your way through a saturated entrepreneurial world online might be hard, but this struggle isn’t insurmountable. Every day brands launch themselves into multi-million dollar success stories.

It seems like only yesterday we were discussing Black Friday tactics and how to engage shoppers in the post-holiday season. But, as is always the case, the end of one holiday paves the way for the next. And the next is Valentine’s Day. We have five top tips to help you get ready for the next round of seasonal marketing emails.

Christmas ads 2021: the art of brand storytelling The only people who work harder than Santa are the year-round marketing elves. Day-in, day-out we toil away trying to hit our...

Human-to-human marketing: what is it and why is it important? Too often businesses today think about customers in terms of their segment – are they B2B or B2C? But is...

What’s the benefit of comparing how the results of your emails perform against thousands of Dotdigital users?