Customer engagement

In the past, ecommerce used to be thought of primarily as a way for vendors to sell items directly to customers – as a tool for B2C (Business to Consumer) sales.

Tried-and-true tactics to make your audience click

Retaining your hard-earned customers is tough. After you’ve working to win over new customers, no one wants to see them slip away. Read on to discover our top tips for customer retention.

Persuading a website user to visit your site and make a purchase isn’t the end of the your email marketing cycle – it is just the beginning.

Selling direct to the consumer is a lot less complex than selling to businesses. We’re not going to pretend otherwise. Not when a typical buying group for a complex B2B solution involves six to 10 decision makers.

You spend time and resource driving traffic to your site, only to lose customers after their first purchase. Sound familiar? We've got the cure.

It’s not enough to have great products. You could have an extensive product line with competitive prices, but still fail to meet revenue goals.

According to Statista, in 2019, ecommerce sales globally accounted for $3.53 trillion, and it is expected to grow year after year reaching $6.54 trillion in 2022. To get a piece...

Deliver an engaging customer experience by focusing your optimization efforts

Connect with your new customers into the New Year

The dust has started to settle on Black Friday, but the Christmas ramp up has only just begun, and the January sales are around the corner.

Digital Doughnut's 'The State of Customer Engagement' report is here. Published by London Research, in partnership with dotdigital, the report dives into the insights of nearly 700 marketers for an unmissable overview of the customer engagement landscape.

Win over your customers with these must-do engagement tactics

Don’t be the brand that thinks the idea of post-purchase customer engagement is just the automatic emailing of a receipt

Dedicated to improving your experience, LoyaltyLion and Dotdigital have launched brand-new features to help you empower your customers.

Why are you making your customers scramble for information on their orders on their post-sale customer journey? Let’s be honest, when you think of your own best customer experiences, they...

Consumers commanded a different experience from brands; and just like that, marketing became a mobile affair.

With concerns over privacy on the rise, and the industry ever-crowding with competition, it's time your top lead-generation tool got an upgrade.

We’re an omnichannel provider. It stands to reason that there aren’t many channels out there that we don’t see serious value for businesses in. But when it comes to web...

Understand the key differences and similarities between the sectors

Giving customers a great experience whenever they interact with your brand isn’t a new concept. But today, customer experience has to be orchestrated across multiple touchpoints and channels, from the mobile app to high-street stores, and should lead your marketing strategy.