Customer engagement

How user-generated content (UGC) shapes customer loyalty In this blog, we’ll delve into the detail of user-generated content (or simply UGC) to see why they’re so valuable to your brand...

How to build customer loyalty in 5 simple steps Customer engagement, Industry trends Businesses around the world are facing yet more challenges as the cost of living continues to rise....

How has customer loyalty changed? We all know that repeat customers are essential to success; all successful businesses are masters at keeping customers engaged and loyal to their brand. But...

Why every email contact is a customer Customer engagement, Email marketing Not-for-profit, B2B, membership organizations, ecommerce… we’re not all that different. I know, I know. Some of us are serving...

How to use empathy in your marketing Noun: Sonder. “The realization that each random passerby is living a life as vivid and complex as your own—populated with their own ambitions,...

How to fly the flag in your marketing Customer engagement, Seasonal June is the month of Pride. With origins in New York in 1970, Pride has grown to become an...

How to add cultural events to your marketing calendar Customer engagement, Seasonal, Social media marketing Cinco de Mayo is upon us. For many of us, this day conjures up images...

Sports marketing strategies: how to keep fans engaged all year round? Customer engagement As marketers, we understand why engagement is paramount. Engagement is about empowering the customer to connect with...

Customer experience has been a big buzzword in the marketing industry for a while, but do we really know what it means, and is it really that important?

How to make your emails stand out from the crowd Customer engagement, Email marketing People are busy, inboxes are crowded, and attention spans are short. So, how do you make...

Hitting the Mark 5 marketing trends defining customer experience in 2022 Cross-channel marketing, Customer engagement, Email marketing, Industry trends Over the last couple of years, the marketing landscape has changed...

Customer engagement is a way of strengthening your relationship with a customer. Using a variety of channels, you should be connecting with customers in the space where they’re communicating or consuming content.

The changing shape of Adobe Commerce Customer engagement Dotdigital and Adobe have, in ecommerce terms, been in partnership for a very long time. The first Adobe Commerce extension (then: Magento)...

Prepping your Black Friday marketing strategy is essential. This is your biggest opportunity to acquire new customers and you need to be ready to turn them from one-hit wonders to repeat purchasers.

Ecommerce marketing success relies on the experience you create for customers. You need to think about every step of the customer journey if you want to enjoy success, especially during busy sales periods.

Did you know that every year, on the third Thursday of January, April, July, and October it’s Get To Know You Customer Day?

2020 sucked, right? I’m stating the obvious here, I know because it was a testing and interesting year for all. Browsing and buying habits changed as our customers adjusted to...

Customer experience (CX) requires a customer-centric mindset and dedication. To deliver truly unforgettable experiences you need to think about more than the obvious customer interactions.

B2B, but still B2P: Business to people.

Making your email marketing content shareable is a great way to improve brand awareness and increase the size of your marketing lists.