Automation

Through influential repeat marketing, establish a strong brand presence that’ll draw your online customers back to you

This post is a one-stop-shop for any retailer's email marketing strategy.

Business data entered in your CRM system can be a powerful trigger for automated email campaigns that send timely messages to convert, upsell, educate and reward your customers.

Many ecommerce sites lose out on potential sales due to customers abandoning their carts before completing their transaction. Fortunately, there’s a low-cost, effective way to recover these customers – the deployment of abandoned cart emails.

Your ecommerce business is a prime candidate for marketing automation, because it’s a tool that’s proven to improve your marketing efforts and your bottom line.

Currency specialist FAIRFX have been using email automation over the last year to increase engagement and drive conversions.

Whatever happened to the days when a generic message, emailed to thousands, would result in previously unheard of response rates? As inboxes became increasingly overcrowded with irrelevant offers, consumers became much choosier and therefore harder to please.

...And using marketing automation in your lead scoring.

A couple of weeks ago, I wrote a blog on how to choose the right marketing automation solution for your business. So let’s assume for the purpose of this follow up blog (and humor me here!) that this is where you are: you’ve trawled through your options; selected and met your shortlisted suppliers; made the decision; selected your perfect partner.

We’re always looking for ways of alleviating the stress (and - let’s be honest here - occasional boredom!) of repetitive tasks, whilst effectively marketing to our customers and prospects across multiple channels. But one of the main concerns about marketing automation is losing that all-important human touch. The truth is, however, that marketing automation can be as humanized as you allow it to be – you just have to put some thought into it.

It’s great to be a marketer. We get to be part of an industry which is fast-paced and ever-evolving with a multitude of channels at our fingertips to push our messages out to our target audience. Never a dull moment, right? 

Our Product Manager, Stoo Gill, explains how using another small feature addition from the dotMailer platform, you could add a helluva punch to your email marketing program. Introducing ‘Last Open Date’...

Econsultancy recently reported that 73% of shopping carts are ‘left to become idle’. As a result, online retailers that don’t target these ‘could be’ customers really are missing out on...

Research has shown that companies that invest in lifecycle email marketing reap up to 9 times more value from their campaigns than businesses that don’t. If you’re not yet familiar...

Did you know that welcome emails are said to generate up to ten times more revenue than any subsequent emails you send to the same recipients? Why are welcome emails...