Automation

Email marketing is a money-making tactic for all brands, but especially for ecommerce merchants.

Email marketing is the most effective channel for B2B marketers. You can engage prospects, build long-term relationships, and drive conversions simply by calling sending emails. It allows for direct communication between you and your customers as well as delivering a high return on investment.

2020 sucked, right? I’m stating the obvious here, I know because it was a testing and interesting year for all. Browsing and buying habits changed as our customers adjusted to...

Text message marketing allows brands to connect with customers on the go, wherever they are, whenever you need. You can set up SMS automations in a matter of clicks, but which programs should you focus on to get started?

Make the aftersales experience count

Marketing automation for financial services not only provides existing customers with valuable experiences but also you to target prospective clients with relevant campaigns to help you scale and grow quickly and efficiently.

Marketing automation is the most powerful tool at a marketer’s fingertips. It streamlines your work and makes teams more efficient, all while drive profits. But how do we get started with automating our email marketing?

Australian online-only rug merchant, Miss Amara sees a staggering revenue growth with dotdigital’s abandoned cart automation solutions.

December is the month we all love. It's when we all take a break from work and jump on the festive bandwagon. This is also the time when customers and businesses refuel by looking back at the year that was, to identify their wins and more importantly their losses, allowing them to strategize for the coming year. This approach is similar for digital market space, too.

Welcome programs are automated emails sent to new subscribers, customers, and contacts. They’re triggered when an individual signs up to your email marketing or new contacts are uploaded to your CRM. As a result, your welcome program is usually the first interaction you have with a new customer, making them a crucial part of the customer journey. 

As a member of the customer success team at dotdigital, I’m privy to some great success stories among our customers in APAC. This is the first of a series of 'customer success stories', where we will provide insight into some of the successes seen by dotdigital customers using the dotdigital Engagement Cloud platform.

Every online retail brand wants to increase traffic, conversions, and sales. With so much competition, ecommerce brands need a clear and well-defined strategy to capture and convince website visitors to become repeat customers.

Retaining your hard-earned customers is tough. After you’ve working to win over new customers, no one wants to see them slip away. Read on to discover our top tips for customer retention.

A major problem for ecommerce marketers is cart abandonment. An average of 70% of customers abandon carts after adding items. Ecommerce brands lose around $18 billion in sales annually to cart abandonment. But why is it happening, and what can we do to recover that lost revenue?

Spruce up your marketing automation with our top content picks.

Product recommendations are a great thing. They’re proven to increase conversions, sales, and AOV simply by providing shoppers with much-needed suggestions to improve their journey.

Grid Report for Marketing Automation assesses the voice of real software users.

In this article I’ll be looking at what lifecycle marketing is and why it’s an essential marketing tool, particularly for your email marketing. I’ll also outline five different lifecycle strategies that you can implement within your dotdigital Engagement Cloud account.

Why are you making your customers scramble for information on their orders on their post-sale customer journey? Let’s be honest, when you think of your own best customer experiences, they...

As marketers, we’re used to the bottlenecks that impede our strategy from materializing. And yet, the solution to your woes is staring you right in the face: marketing automation.

Customer insight has to sit at the heart of every email