Jenna Paton

Coming up with new ideas for your email marketing can be a struggle. Subscribers know what to expect from brands’ marketing efforts. We must adapt our tactics to keep it fresh. Email personalization is the tactic that continues to surprise and delight audiences while driving the results marketers need.

One of the best and fastest ways to grow your email marketing lists is to use your website as a starting point.

When setbacks arrive and uncertainty disrupts our daily lives, your business continuity plan is going to be indispensable. An effective plan will help you maintain ‘business as usual’, even during the most challenging times.

During times of crises and uncertainty, brands’ ability to communicate with audiences is crucial. Amidst charged emotions and apprehension about the future, you’ll need to reassure audiences about the continuity of your business while maintaining business as usual.

Product recommendations are a great thing. They’re proven to increase conversions, sales, and AOV simply by providing shoppers with much-needed suggestions to improve their journey.

Millions of emails hit inboxes every day. While many companies are now well-versed at harnessing the power of email marketing, a large number still aren’t following simple steps to guarantee impact. As a result, they’re still missing out on the additional rewards that come from a little bit of fine-tuning.

According to Monetate, Black Friday is still a barometer of retailers’ performance for the rest of the season: more than two-thirds of companies that don’t hit their Black Friday average will fall short of their average for the holiday season as a whole.

Over the last 10 years, the amount of time we spend on social media has increased significantly. There are now nearly 3.5 billion active users on social media, who spend an average of 2 hours and 16 minutes on these platforms. With an email address associated with every account, the possibilities to connect are endless.

Whether it’s our gender, sexuality, race or beliefs, we all have things in common.

In the modern J.P. Morgan Media Centre at the historic Lords Cricket Ground, we brought together marketers from across the sport industry to tackle the big questions: how do you keep fans engaged? And how do you turn these engaged fans into opportunities for sponsors?

Non-profits really do have a tough time of it – especially when it comes to their marketing. Both profit and not-for-profit (NFP) organizations use marketing to raise money, but their end goals are entirely different. NFPs’ money is used directly to fund their mission. Not only do they have to do more with less, but they need to inspire audiences into action before they part with their hard-earned cash.

Email is far from dead. 73% of consumers still prefer email marketing – and that’s not changing anytime soon. Newsletters are your regular touchpoint with customers, so getting them right is essential.

Discover new ways to engage and reengage website visitors, maximize conversions and increase customer retention.

To celebrate International Women’s Day, we wanted to share with you the women, books, and movies which have impacted our lives and inspired us to push our limits.

Following years of growing as dotmailer, we realized that our identity no longer reflected the intelligence of our platform or the ways in which you, our customers, are using it. It was time for a rebrand.