Seasonal
Seasonal marketing often requires unique tactics. From Christmas to Valentine’s Day, the holidays provide you with more opportunities to grow and retain you customer base. But to do so, you need to stand out in the crowded inbox.
Dotdigital loves a seasonal marketing campaign. All the advice and tactics you need about seasonal email design, copywriting and customer acquisition can be found here.
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Email marketing
5 copywriting tips for the holidays
Holiday marketing essentials 5 copywriting tips for the holiday season The holidays always roll around quicker than we expect. One minute it’s April and we’re just getting settled into the...
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Deliverability
Let there be churn
It’s a safe bet that if you ask a deliverability expert about the holiday season, they would almost all tell you to expect more list churn than in non-holiday time....
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Customer engagement
How to nail Hallmark holidays
How to nail Hallmark holidays The holiday season is fast-approaching but what does that really mean? The holidays don’t start at Black Friday and end at the New Year, after...
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Email marketing
10 back-to-school email marketing tips to inspire your next campaign
10 back-to-school email marketing tips to inspire your next campaign Email marketing, Seasonal Did you know the ‘back-to-school’ and ‘back-to-college’ season is the second largest retail event after the Christmas...
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Customer engagement
How to fly the flag in your marketing
How to fly the flag in your marketing Customer engagement, Seasonal June is the month of Pride. With origins in New York in 1970, Pride has grown to become an...
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Customer engagement
How to add cultural events to your marketing calendar
How to add cultural events to your marketing calendar Customer engagement, Seasonal, Social media marketing Cinco de Mayo is upon us. For many of us, this day conjures up images...
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Email marketing
6 Mother’s Day email marketing campaigns to learn from
6 Mother's Day email marketing campaigns to learn from Email marketing, Seasonal Mother’s Day, an established holiday, it’s a time where inboxes will be full of promotions to entice shoppers....
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Email marketing
5 tips for sending Valentine’s Day emails
It seems like only yesterday we were discussing Black Friday tactics and how to engage shoppers in the post-holiday season. But, as is always the case, the end of one holiday paves the way for the next. And the next is Valentine’s Day. We have five top tips to help you get ready for the next round of seasonal marketing emails.
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Seasonal
How to incorporate holiday marketing into your B2B business
Holiday marketing isn’t just for ecommerce brands. B2B organizations can maximize the holidays as an opportunity to engage clients and prospects with fun and relevant email marketing campaigns.
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Automation
How to prepare for the 2021 holiday season
It’s never too early to begin thinking about your marketing for the 2021 holiday season. Getting ready now will help significantly as we ramp up for the busiest season of the year.
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Email marketing
Father’s Day: email and subject line inspiration
Father’s Day is right around the corner and it’s time to put the finishing touches on our campaigns. To help you make the most of this celebration, we’ve put together some of our favorite email and subject line examples to inspire you this year.
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Email marketing
Five data points to help form your holiday marketing strategy
There’s no better time of the year to connect with your customers than the holiday shopping season.
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Email marketing
3 unforgettable email design tips
Discover our top tips for designing email marketing customers want to open this holiday season.
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Email marketing
8 tips for effective seasonal email marketing
Seasonal email marketing is upon us again. Sure, summer is still in full swing, but for retailers now is the time to start thinking about the holidays. Your email marketing...
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Email marketing
15 Black Friday marketing hacks to drive sales
One week to go until the biggest retail rush of the year. Are you ready?
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Industry trends
13 killer Black Friday marketing hacks
Black Friday is the most significant date in your ecommerce calendar. Consumers are digitally armed and eager for a bargain, but willing to spend. We've sought out every trick in the book to help you smash your seasonal sales.
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Email marketing
9 brilliant Black Friday marketing hacks
Black Friday is the most significant date in your ecommerce calendar. Consumers are digitally armed and eager for a bargain, but willing to spend. We've sought out every trick in the book to help you smash your seasonal sales.
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Email marketing
Making the most of your Black Friday campaign
According to Monetate, Black Friday is still a barometer of retailers’ performance for the rest of the season: more than two-thirds of companies that don’t hit their Black Friday average will fall short of their average for the holiday season as a whole.
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Email marketing
Happy Mother’s Day to all the brands out there!
Mother’s Day is one of the warmest and fuzziest days of the year, bringing families together, and giving recognition to loved ones. But what brands have done the best to translate these fuzzy feelings into revenue for their bottom line?
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Seasonal
Preparing for Black Friday
This Black Friday, dotmailer sent a whopping 123 million emails globally.
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Email marketing
Hubble, bubble, email and trouble
Make spooktacular returns on the Halloween hype